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R R E E P P O O R R T T

is a women-only operation. As Muzon explains, “Supporting
and empowering women has always been at the heart of MZN
Bodycare. When I first started, I knew I wanted to build more than
just a skincare brand – I wanted to create a space where Saudi
women could grow, learn and succeed. Today, we are proud to
prioritize hiring and training women, giving them opportunities
in manufacturing, marketing, and business development. Seeing
them flourish in their careers and knowing that MZN Bodycare
plays a role in their journey is one of the most rewarding aspects
of this business.”
Over the last decade the brand’s impressive growth stems from
three core elements of authenticity, quality and community
engagement. Muzon’s focus on creating products that resonate
with local consumers, addressing their specific skincare
needs with natural ingredients and maintaining strict quality
standards clearly showcases the importance of these values Alice Abdel Aziz
in the Saudi market. Her connection to the consumer goes
deeper as her products tell the story of the region’s heritage
with modernity. “Using natural and locally sourced ingredients Entrepreneur, Digital Influencer, Media Personality and Founder
isn’t just a business decision: it’s a way to honor memories of my of Take Me To Wonder Alice Abdel Aziz is one of the new beauty
childhood and bring them to life through skincare. Ingredients trailblazers looking to enter the Saudi Arabia market. As she
like date seed oil, Moringa Peregina oil, pomegranate extract and explains “I first started my career in reality TV, my show was on
frankincense hold deep cultural significance and offer incredible a Saudi broadcasting channel so my first supporters and my core
skincare benefits. I see MZN Bodycare as an opportunity to provide community is actually based in this country, that’s why it has such a
cruelty-free, sustainable, and locally inspired formulations that special place in my heart so once the brand is present here it will be
not only nourish the skin but also tell a story of heritage and a full circle moment for me.” Since launching, Take Me To Wonder
authenticity.” has become a phenomenal success with impressive results that

The brand’s presence in major pharmacies, premium retail
locations, boutique stores and high-end spas across Saudi
Arabia and the UAE is combined with their very genuine
customer connections. Social media particularly Instagram and
TikTok is playing an important role in the customer journey,
making education and engagement more interactive but this
also highlights the importance of transparency, influencer
recommendations and reviews.

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