Page 66 - EM - EXPORT MAGAZINE

EVENTS

COSMOPROF

WORLDWIDE

BOLOGNA

A SUCCESSFUL SHOW FOR ALL CONCERNED

For the 56 time, Bologna became, for a few days in This was made possible by the buyer recruitment
th
spring, the world capital of beauty. With Cosmopack programmes and the support of the Italian Ministry
and Cosmo Perfumery & Cosmetics held from 20 to of Foreign Affairs and the Trade Agency, which
22 March and Cosmo Hair & Nails Beauty Salon from facilitated the presence of 80 delegations from
20 to 23 March, the city became the essential meeting major global markets.
point for industry stakeholders. The exclusive Buyer There was also a 5.8% growth in exhibition space
Programme by Cosmoprof, with its networking and compared to 2024. With 29 country pavilions and
matchmaking tools, helped professionals maximize 78% of exhibitors from outside Italy, Cosmoprof
their time at the event. reaffirmed its leadership as a strategic event for
industry stakeholders. The Italian Trade Agency
Record-breaking figures also played a key role in bringing 220 operators,
With over 255,000 beauty professionals from 150 buyers and Key Opinion Leaders from 80 countries
countries and 3,128 companies from 65 countries, to Cosmoprof. The Italian cosmetic industry has
representing more than 10,000 brands, this year’s show also announced record-breaking numbers: a trade
has broken all records. The number of visitors increased surplus of close to €4.7 million confirms the strategic
by 4.5% compared to 2024, with a high number of role of cosmetics in Italian manufacturing and Italian
international attendees of outstanding quality. beauty companies are the second-largest exporter in

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