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EVENTS

MAKEUP IN

PARIS 2025

CELEBRATING 15 YEARS

OF BEAUTY INNOVATION

The Conference programme
and Innovation Awards

The two days of the event have a full calendar
of talks, ranging from the Rise of Men’s Skincare
and Grooming, How AI is Empowering the Beauty
Market, the Vibrant British Beauty Market and The
MakeUp in Paris is thrilled to announce its 15 th Valuer of Beauty on the first day, 18 June, while on
anniversary edition, taking place on 18-19 June 2025, the second day, 19 June, topics will include Trending
at the Carrousel du Louvre in the French capital. Asian Ingredients, Holistic Haircare Treatments, The
This milestone event will honour the evolution of Rise of African Beauty Brands, Fashion & Makeup
the beauty industry and showcase the latest trends, Synergy and Beauty in 2040.
innovations and key players shaping the future of The Innovation Awards comprise the IT Awards,
cosmetics. The highlights of the event will include an which recognize the best innovations in accessories,
exclusive Louvre visit, with participants able to enjoy formulation, full service and packaging; the Ocean
a private tour of the Louvre, exploring iconic works Beauty Award, celebrating marine-resource-based
of art such as the Mona Lisa and Botticelli’s Venus innovations that preserve ocean ecosystems and
and the Three Graces; the African Beauty Corner, Beauty Tank, a platform for emerging brands to
showcasing the rich heritage and innovative products pitch their unique concepts in makeup and skincare.
of African beauty brands, guided by Omolola Faleye,
Founder of The Makeup Fair Series; PopUp in Lab,
for a hands-on session of cosmetic creation with
Luisa Oliva and her team, experimenting with
natural ingredients and unique formulations and the
Secondary Packaging Showcase, to discover cutting-
edge packaging solutions that enhance product
appeal and sustainability.

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