Page 9 - EM - EXPORT MAGAZINE

COMPANY

As Sergio Momo said in a recent interview, after
his encounter with the band, “I realised we actually
have a lot in common. Their way of creating music is
actually very similar to my way of creating perfume.
We work in the artistic sector of niche perfumery,
blending perfume with other forms of art to create
unique multisensory experiences, something Duran
Duran do through their music and visuals, too.”
He then described the creative process behind
NeoRio and Black Moonlight as follows: “At the
beginning, we would meet and I’d bring over extracts
of raw materials, we’d explore those together, then I’d
make some blends and we’d discuss whether we liked
the initial feel and direction of what the blends felt like,
… What does Duran Duran smell like? That’s where
the idea was born to create one scent that reflects
the darker side of Duran Duran, with ingredients like
cardamom, saffron, tolu balsam and myrrh , and
another than really brings Duran Duran’s energy and
boldness to life in scent form. The entire journey has magnetic and unpredictable as the band itself.
been so interesting – Simon, Nick, Roger and John It is the first Xerjoff perfume to feature four distinct
have all played their own role in each perfume from variations of its illustrious flacon, and it combines
the scent itself to the inner and outer packaging, It’s a an irresistible burst of candied fig and rum with
true coming together of forces.” Black Moonlight has the sparkling freshness of elemi absolute, before
top notes of bergamot and mandarin to awaken the unfolding with the fiery warmth of saffron and
senses, while saffron, lavender, Sambac jasmine the elegance of soft rose oil, all anchored by the
and hazelnut envelop you in an intimate embrace. creamy richness of tonka bean and the timeless
It is grounded by the base notes of patchouli, depth of balsam from Peru.
vetiver, tonka bean and benzoin to create a rich, The name of the perfume is printed on the flacon
timeless scent that mirrors Duran Duran’s ability and coffret in Simon Le Bon’s handwriting.
to blend art, innovation and emotion. With NeoRio, The launch of the fragrances coincides with Duran
past, present and future collide, in a perfume as Duran’s eagerly anticipated summer European tour.

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