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EVENTS

BEAUTYWORLD MIDDLE EAST 2025

Shaping the Future of Global Beauty

• The leading beauty trade show returns with record scale,
immersive experiences, and future-forward content

• Fragrance takes the spotlight as a wellness ritual, while
salon and spa excellence redefine professional beauty

• From global sourcing to self-care trends, Dubai becomes
the heart of beauty transformation this October

FRAGRANCE: FROM LUXURY the launch of Next in Fragrance,
TO LIFESTYLE a brand-new conference dedicated
One of the most exciting shifts at to the future of scent. From ingredient
Beautyworld Middle East 2025 is safety, AI-powered formulation, and
the prominence of fragrance as sustainability, to climate-adaptive
both a business pillar and a wellness fragrances and tech-driven scent design,
experience. In the past, fragrance the conference will present global experts
was considered an indulgence, a redefining how we experience and
As the global beauty and wellness industry celebratory purchase or a luxury gift. create scent. Meanwhile, the Signature
shifts towards self-expression, sustainability, Today, it has become a daily act of self- Scent experience (in partnership with
and emotionally enriching rituals, care. According to Mintel, fragrance is Air Parfum) invites visitors to vote on
Beautyworld Middle East 2025 arrives increasingly valued for its emotional the show’s official fragrance, turning the
not just as a trade show, but as a bold, benefits, evolving into a ritual of sensory into something participatory
future-focused statement. Set to take place escapism, empowerment, and personal and shared. And then comes the soulful
from 27–29 October 2025 at Dubai World wellbeing. This growing shift is often side of perfumery, Quintessence: The
th
Trade Centre, the 29 edition promises to referred to as the “Fragrance Factor,” Art of Perfume. This thoughtful selection
be the most ambitious yet. Organised by where scent plays a central role in how exhibition of niche and luxury fragrance
Messe Frankfurt Middle East, Beautyworld consumers nurture mood and identity. houses invites visitors into an olfactory
Middle East has long established itself as Beautyworld Middle East 2025 embraces gallery of storytelling. Blending deep-
the international premier business and this narrative fully. The show will feature rooted traditions, artisanal mastery,
innovation hub for all things beauty. But
2025 represents a turning point. With
over 2000 exhibitors from more than A RETURN TO DUBAI, A LEAP INTO THE FUTURE
68 countries, an anticipated 75,000+ Beautyworld Middle East 2025 is not just returning to Dubai; it’s returning with a mission.
trade visitors, and an expansive lineup of In a year where global economic conditions have challenged retail growth, beauty has
new features and immersive activations, once again shown its resilience. From accessible luxury to hyper-personalised wellness
the event is redefining what it means to rituals, the beauty industry is pivoting fast, and Dubai is leading the conversation. This
be a global beauty platform driven by year’s show will unveil an extraordinary programme designed to reflect today’s most
innovation and diversity. Beautyworld dynamic trends across ten major product categories: Quintessence - the art of perfume;
Middle East is where commerce meets Beauty Beginnings; Beauty Tech; Cosmetics & Skincare; Personal Care & Hygiene; Hair,
creativity, uniting salon professionals, Nails & Salon Supplies; Supply Chain & Services; Fragrance Compounds; Finished
fragrance artisans, product innovators, Fragrance; and Prestigepack. Yet it’s not only the scale that’s impressive, it’s the careful
distributors, and passionate followers composition and creativity behind each feature. Attendees can expect tailored content,
of beauty trends. It’s a platform where interactive experiences, and commercial opportunities designed to create genuine
heritage meets innovation, and where business value and long-term partnerships.
influence resonates on a global stage.

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