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and poetic expression, it reconnects
perfumery with its origins. With over 75
brands confirmed, including renowned
names such as Xerjoff, Noème Paris,
Nobile 1942, and Bohoboco, this marks
the largest-ever lineup of niche perfumery
at Beautyworld Middle East, an impressive SUSTAINABILITY, Additionally, key industry players can
evolution from its humble beginnings SKINIFICATION, AND SELF-CARE leverage the Premium Club, which
with just 20 brands in 2017. Fragrance As sustainability becomes a core concern, provides exclusive networking access to
brands like Lattafa and Kayali—whose not a trend, Beautyworld Middle East qualified buyers and decision-makers,
Middle Eastern heritage has captured has 2025 responded with features that while the show’s business matchmaking
the global imagination—will take centre prioritise clean, conscious, and climate- platform ensures exhibitors meet the
stage, proving that the region doesn’t just smart solutions. One highlight is Natural right partners at the right time.
consume fragrance, it creates trends that Notes, a new feature developed in The UAE’s strategic location makes it a
reverberate globally. collaboration with Resperfuma. Making its gateway not just to the GCC but to Africa,
debut at Beautyworld Middle East 2025, the Indian subcontinent, and Europe,
SALON AND SPA: INNOVATION this concept brings together 10 leading positioning Beautyworld Middle East as a
BEHIND THE CHAIR producers of natural ingredients under truly transcontinental business hub.
Beyond fragrance, professional one collective platform for the first time.
beauty takes on new meaning in 2025. Created to reflect the industry’s growing A REGION THAT LEADS,
Beautyworld Middle East has long emphasis on transparency, sustainability, A SHOW THAT DELIVERS
served as a sourcing hub for salon and ethical sourcing, Natural Notes More than ever, the Middle East is not
owners, spa operators, and offers these independent, purpose- just participating in beauty trends,
distributors, but this year, the show driven companies a space to share their it is shaping them. From the global
takes it further, creating a vibrant, values, commitments, and responsible influence of Middle Eastern perfumery
interactive playground of tools, sourcing practices. The numbers speak and inclusive beauty ideals to the rise
techniques, and technologies. for themselves: between 2020 and of homegrown salon brands and clean
The Hair, Nails & Salon Supplies 2025, upcycled ingredients in fragrance skincare pioneers, the region is exporting
section will spotlight everything from rose by over 6,943%, while demand for culture, creativity, and consumer insight.
cutting-edge colouring systems and sustainable packaging continues to surge. Beautyworld Middle East 2025 is where
organic skincare ranges to smart salon Elsewhere, the concept of skinification, these movements converge. It is a place
equipment and luxury spa interiors. where even fragrances now boast skin- of stories and strategy, of artistry and
It’s not just about what’s trending, it’s nourishing ingredients, is emerging. analytics. And for those who want to
about what’s transforming the way Visitors can discover alcohol-free parfums, lead the future of beauty, fragrance,
salons and spas operate. A returning SPF-infused mists, and scented skincare professional care, wellness, or innovation,
favourite, beautyLIVE will offer a live hybrids that redefine what fragrance and it is the only place to be this October.
stage of nonstop hair artistry and self-care can be. Beauty is no longer skin- Why It All Comes Together in Dubai?
technical mastery. After a phenomenal deep, it is skin-smart, emotionally attuned, In an era of fragmented attention and
debut, the 2025 edition will feature and culturally agile. digital saturation, Beautyworld Middle
hands-on demos from global educators East 2025 offers something increasingly
and powerhouse brands like Goldwell, AWARDS, ACCESS, rare: presence, connection, and clarity.
Lakmé, and Arooba. From precision AND MARKET POWER You can smell the creativity, touch the
fades to bridal glam, and high-impact Beautyworld Middle East has always textures of tomorrow’s packaging, feel
styling to barbering battles, this is the been a marketplace, but in 2025, it the passion in a barber’s blade, and
pulse of the professional scene. is also a movement of recognition hear the future in a keynote on climate-
And for those seeking depth, the Next and elevation. Returning for its sixth adaptive cosmetics. It’s a full-sensory,
in Beauty Conference will unpack edition, the Beautyworld Middle East full-spectrum beauty experience, and
everything from regulatory changes Awards will celebrate excellence across one that represents not just a trade show,
and AI in beauty to consumer behaviour 17 categories, from product design but an industry in transformation.
shifts and clean beauty science. and sustainable innovation to retail From global fragrance giants to niche
The salon and spa professionals experience and breakthrough brand of start-ups, from the seasoned salon owner
will walk away with more than the year. The finalists will be announced to the bold new entrepreneur, everyone
catalogues, they’ll walk away with soon, and past winners have gone on to has a place, a purpose, and a platform at
clarity, inspiration, and business leads. enjoy regional and global acclaim. Beautyworld Middle East 2025.

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