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BEAUTY 2040:

ENTERING A NEW ERA

IN BEAUTY & WELLNESS

Fifteen years may sound like a long time - until you realize consumers and brands. The expectations of tomorrow’s beauty
that 2010 was already fifteen years ago. At the time, the iPad consumer are not just aspirational - they are urgent, pragmatic,
was brand new, Instagram was still beta, and TikTok didn’t and deeply personal. As we peer toward 2040, six macro forces
yet exist. Still, we worked, shopped, cared for ourselves, and outline the contours of this transformation.
communicated. They are not linear trends but interconnected tectonic
The basics of daily life haven’t changed dramatically, but how movements. Below, we explore each of these through two
we live has been fundamentally reshaped by invisible, gradual lenses: the socio-economic shift, and a vivid, grounded narrative
forces. The true disruptor of the past decade wasn’t a single of how the future might play out in a consumer’s everyday life.
device - it was social media. A cultural superconductor, it
transformed beauty ideals, purchasing behavior, self-image, Forecasting Tomorrow, Grounded in Today

and the very meaning of identity. And now, we are at the To forecast the future of beauty and wellness, BEAUTYSTREAMS
threshold of the next seismic shift: artificial intelligence and goes beyond trendspotting.
extreme personalization. These are not distant ideas - they are At the core of their methodology is the company’s Future
active, immediate forces that will define the next evolution of Collective, a global panel of high-level experts across fields such
consumption and our lives at large. Meanwhile, we live in an age as biotechnology, design, artificial intelligence, neuroscience,
of compounding crises and accelerating change. and consumer behavior.
Climate shocks, geopolitical instability, and shifting demographic This multidisciplinary group regularly exchanges insights to
trends are rewriting the rules of engagement between build a grounded, cross-sector vision of what’s ahead.

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