Page 142 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

BRIC’S

LAKE COMO IS THE BACKDROP FOR

ITS NEW ADVERTISING CAMPAIGN

Founded in the town of Olgiate Comasco Available in five sizes and five colours,
near Lake Como, Bric’s has returned to along with two trunk models, Bellagio
its home ground for its new advertising trolleys preserve their original aesthetic
campaign. The elegant and timeless while continuously integrating new
atmosphere of the lake’s shores provides technologies and features. The Legacy
the perfect setting to express Bric’s Bag is a compact clutch inspired by the
vision of travel: it is an invitation to slow trolley, retaining the same sophisticated
down, enjoy the moment, and turn every spirit, blending classic design with
journey into a meaningful experience. contemporary functionality.
The Firenze collection is crafted from
GRS-certified PVC, making it water-
resistant and easy to clean. Its embossed
appearance evokes the look of leather
and is enhanced by vegetable-tanned
Tuscan leather trim. The cream, black and
eucalyptus shades pair beautifully with
the Bellagio line.
The X-Collection is ideal for everyone
who loves to travel freely, combining
functionality, lightness and pared-down
style. Iconic and instantly recognizable,
the line includes bags, backpacks,
A contemporary Dolce Vita is portrayed duffels and trolleys, made from recycled
in the evocative images and videos, with materials and finished with leather
simple gestures, fleeting moments and details. The recycled nylon ensures
memories that, once back home, remain durability while reflecting a genuine
imprinted in the accessories by Bric’s. commitment to sustainability.
Each collection by Bric’s tells a unique The Life Pelle Collection is also designed
story of how to experience travel and and made in Italy, using the finest Tuscan
the campaign features some of the leathers with natural, plant-based
most iconic collection. The Bellagio products. With use, the leather softens
collection represents the evolution of and develops a unique patina with a
refined elegance, embodying the union vintage charm, a hallmark of premium
of functionality. Craftsmanship and leather goods. This campaign celebrates
sophistication. The Bellagio trolleys stand not only the beauty of Lake Como, but
out with their genuine leather details on also the vision of Bric’s: a journey that
the front bands and reinforced corners, becomes a story, woven with elegance,
timeless and distinctive elements. emotion and memories to treasure.

138 The luxury Italian luggage leader returns to
its place of origin for the Big Travel Season