Page 18 - EM - EXPORT MAGAZINE PERFUMERY EDITION
P. 18
LAUNCH
ROCKFORD
DESERT GOLD
A STORY OF RESILIENCE, PASSION, AND BALANCE
Inspired by the tradition of Arabic perfumery, Desert Gold is
dedicated to the man who seeks strength and harmony even
in the most extreme environments, drawing power from his
connection to the elements.
Desert Gold is a fragrance that tells a story of resilience,
passion, and balance. Its olfactory journey opens with the
vibrant energy of clove and ginger, notes that evoke the vitality
of desert winds sweeping across endless dunes. At the heart
of the fragrance, the refined depth of tobacco leaves blends
seamlessly with the sensual warmth of tonka bean, creating
a sophisticated and magnetic core. Finally, the base reveals a
trail that is both rich and persistent: vanilla, amber, benzoin,
and sandalwood intertwine to leave a lasting impression, like
the golden glow of a desert sunset. Every element of Desert
Gold evokes the unique atmosphere of the Middle East, a land
of contrasts where the silence of the desert hides treasures of
incomparable beauty. It is an invitation to embark on a journey
that connects the Rockford man to the raw forces of nature,
allowing him to find inner balance while
Since 1984, Rockford has embodied embracing his instinctive strength.
strength, elegance, and the deep The design of the packaging reflects the
connection with nature that defines the essence of the fragrance itself: elegant,
Rockford man. Represented by the bear, luminous, and deeply evocative.
a symbol of virility, balance, and raw The golden accents recall the richness
energy, Rockford inspires men to embrace of precious metals, while the clean,
their authentic selves. The Rockford man bold lines embody the confidence and
is strong yet sensitive, adventurous yet charisma of the Rockford man.
reflective, and finds his true equilibrium
in the wild, untamed landscapes where Rockford Desert Gold –
nature dictates the rhythm of life. This The Essence of the Desert.
legacy of authenticity continues today
with the launch of Rockford Desert Gold, Discover the magnetic power of the
the new Eau de Toilette that captures the desert with Rockford Desert Gold,
evocative beauty of the desert and the and let its golden aura become your
precious allure of Middle Eastern gold. unmistakable signature.
16

