Page 18 - EM - EXPORT MAGAZINE PERFUMERY EDITION
P. 18

LAUNCH





                       ROCKFORD








             DESERT GOLD











              A STORY OF RESILIENCE, PASSION, AND BALANCE





                                                                       Inspired by the tradition of Arabic perfumery, Desert Gold is
                                                                       dedicated to the man who seeks strength and harmony even
                                                                       in the most extreme environments, drawing power from his
                                                                       connection to the elements.
                                                                       Desert Gold is a fragrance that tells a story of resilience,
                                                                       passion, and balance. Its olfactory journey opens with the
                                                                       vibrant energy of clove and ginger, notes that evoke the vitality
                                                                       of desert winds sweeping across endless dunes. At the heart
                                                                       of the fragrance, the refined depth of tobacco leaves blends
                                                                       seamlessly with the sensual warmth of tonka bean, creating
                                                                       a sophisticated and magnetic core. Finally, the base reveals a
                                                                       trail that is both rich and persistent: vanilla, amber, benzoin,
                                                                       and sandalwood intertwine to leave a lasting impression, like
                                                                       the golden glow of a desert sunset. Every element of Desert
                                                                       Gold evokes the unique atmosphere of the Middle East, a land
                                                                       of contrasts where the silence of the desert hides treasures of
                                                                       incomparable beauty. It is an invitation to embark on a journey
                                                                       that connects the Rockford man to the raw forces of nature,
                                                                                          allowing him to find inner balance while
             Since 1984, Rockford has embodied                                            embracing his instinctive strength.
             strength, elegance, and the deep                                             The design of the packaging reflects the
             connection with nature that defines the                                      essence of the fragrance itself: elegant,
             Rockford man. Represented by the bear,                                       luminous, and deeply evocative.
             a symbol of virility, balance, and raw                                       The golden accents recall the richness
             energy, Rockford inspires men to embrace                                     of  precious  metals,  while  the  clean,
             their authentic selves. The Rockford man                                     bold  lines  embody  the  confidence  and
             is strong yet sensitive, adventurous yet                                     charisma of the Rockford man.
             reflective, and finds his true equilibrium
             in the wild, untamed landscapes where                                        Rockford Desert Gold –
             nature  dictates  the  rhythm  of  life.  This                               The Essence of the Desert.
             legacy  of  authenticity continues  today
             with the launch of Rockford Desert Gold,                                     Discover the magnetic power of the
             the new Eau de Toilette that captures the                                    desert with  Rockford  Desert Gold,
             evocative beauty  of  the  desert  and  the                                  and let its golden  aura become your
             precious allure of Middle Eastern gold.                                      unmistakable signature.

         16
   13   14   15   16   17   18   19   20   21   22   23