Page 22 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

KORFF

GOOD SKIN QUALITY FOR AN HEALTHY AGEING

EXPORT MAGAZINE: Korff is a brand of the Ganassini
Group, based in Milan. What are the distinguishing
elements that make this brand one of the leading
players on the market?
GABRIELE FAUSTINELLI: Within the Ganassini Group,
Korff represents the most premium and selective
dermocosmetic brand, where its anti-aging promise is
backed by values that are fundamental to the Ganassini
family: proven efficacy and absolute safety. These
principles are embodied in sensorial textures and
elegant, minimalist packaging that are distinctive of Korff.
Following the acquisition of the brand in 2009, and thanks
to the support and expertise of our in-house research and
development laboratories, Korff has evolved and been
renewed to better align with the current dermocosmetic
market, which features a more demanding and informed
INTERVIEW WITH consumer, with clear and high expectations in terms
GABRIELE FAUSTINELLI, of product performance and results. Korff has long
associated itself with aesthetic medicine, a rapidly growing
KORFF’S EXPORT BUSINESS branch of medicine worldwide, drawing inspiration from
DEVELOPMENT MANAGER it to develop product innovations. It positions itself as the
perfect complement to non-invasive aesthetic treatments,
as well as a daily at-home anti-aging solution.

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