Page 28 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The Essence of Vibe

by XERJOFF

THE HOUSE’S LATEST RELEASES CELEBRATE

TIMELESS STYLE AND MODERN ELEGANCE

Xerjoff is a luxury perfume house that transcends the
traditional boundaries of perfumery. Founded in Turin in
2007 by Sergio Momo and Dominique Salvo, Xerjoff holds
a deep reverence for craftsmanship and genuine quality,
marrying the finest natural ingredients with opulent design
to create unique sensory experiences. Each creation goes
beyond the realm of perfumery — it is an artistic journey,
where scent, beauty and emotion converge.
The Vibe Collection is among its best-known lines, featuring
the famous Erba Pura and Erba Gold perfumes, alongside
many other equally evocative creations.
In a bold continuation of the collection, two celebrated
fragrances — Purple Accento and Coro — make their
return in sleek, updated packaging. While the formulas
remain unchanged, the presentation of Purple Accento
and Coro has been reimagined—both are now housed
in beautiful new flacons, with Coro making the leap from
boutique exclusive to a globally available Eau de Parfum.
Meanwhile, Nero70 — a beautiful neroli scent with
deep Italian roots that was also originally conceived as a
boutique exclusive — prepares for a much-anticipated NERO70
nationwide release this autumn, remaining reserved for Exclusively Italian, enduringly sophisticated
devoted clientele in Italy via Xerjoff’s online boutique. Originally crafted for an iconic perfume boutique
These fragrances offer three diverse olfactory experiences, in Milan, Nero70 is a scent that speaks to the soul of
yet they all encapsulate the multifaceted spirit of Xerjoff: Italy’s fashion and fragrance capital. With its charming,
luxurious, expressive and unmistakably refined. slightly retro spirit, it bridges the distinctive ethos of
Milanese style, the curated vision of Xerjoff and the
Each fragrance in the Vibe Collection is accompanied by a intimate luxury of the boutique where it was once
signature silk foulard, designed by Xerjoff and hand- crafted exclusively found. At Nero70’s heart is neroli, whose
by the esteemed silk artisans of Como — an emblem of honeyed and powdery profile shapes the perfume
Italian elegance meant to be worn, sprayed and styled to from its luminous opening to its soft, elegant drydown.
suit your vibe. Citrus notes sparkle at the top, gently rounded by a

touch of lavender, adding freshness and a nostalgic
24 softness in equal measure. This exclusive scent will
return this autumn, exclusively online and only in Italy.