Page 24 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

COLLAGEN IS YOUR ELEMENT

AGE FILLER IS OUR FORMULA.

Launch event in Colombia Korff at Dubai Derma exhibition

Launch event in Colombia Korff event in Mexico

becoming a partner of a family and a legacy group, delivered at multiple levels and in various formats.
with the confidence to plan and invest with a long- For a technical brand like Korff, it’s essential that our
term strategic vision. This also translates into a shared mission, unique selling points, and product benefits are
set of values with our partners, where honesty and clearly and accurately conveyed to the end consumer.
transparency allow us to face future challenges and To ensure this, we are committed to providing
uncertainties together, while maintaining a united vision comprehensive training — starting with our partners,
and purpose. On a more operational and day-to-day and extending to aesthetic doctors, pharmacists, and
level, although our international Korff team is lean and beauty advisors. For each stakeholder, our certified
agile, we do everything possible to support our partners training team has developed tailored training modules,
through every phase of the brand’s development in their delivered both in person and via the dedicated section
local markets. This includes regular visits, and active of our interactive digital platform. We are fully aware
participation in local industry events and trade fairs, of the challenges our partners face when developing a
offering hands-on support when and where it matters new brand like Korff in a highly competitive category
most. We regularly create opportunities for strategic dominated by global players. While there is always room
alignment, during which we co-develop and define for improvement in terms of support and assistance,
annual marketing and commercial plans, as well as we look to the future with optimism and confidence,
evaluate investments and country-specific initiatives. encouraged by the initial positive results and feedback
As previously mentioned, training is a top priority, the brand is receiving at the international level. Korff S.r.l - Milan, Italy
Claudia Stagno
20 www.korff.it korff_official
For enquiry: mv.ravella@korff.it - +39 348 9590510