Page 51 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

The face of the campaign is
supermodel Irina Shayk in the
photographs by Lachlan Bailey and
the video by Minka Farthing-Kohl,
appearing alongside Spanish model
and actor Jon Kortajarena. The visuals
incarnate the opulence, sensuality
and sense of adventure evoked by
the fragrances. Set on a private yacht
moored in Miami, the sensual and
sophisticated vibes of the metropolis,
the campaign for the Absolu
fragrances show an enflamed pink
sunset reflecting the intensity and
the dynamism of the fragrances,
capturing the luminosity and
luxury of a modern escape.

Pour Homme Absolu
Warmth and masculinity are
embodied in this new fragrance
for men. The lively top notes open
the creation with sparkling Lemon
and Cardamom, enriched with
Pink Pepper and Peppermint for
a refreshing beginning. The heart
contains a harmonious combination
Pour Femme Absolu of Lavandin, Rosyfolia and Mahonial which merges with
This amber floral and fruity fragrance embodies the Incense, adding depth and creating a fluid transition
essence of the Michael Kors woman who is audacious, towards the woody base notes of elegant Vetiver and
elegant and self-confident. More than a simple intriguing Akigalawood, which leave a sophisticated
fragrance, it is a declaration of style and confidence. and lasting impression. With magnetic appeal and a
The luminous notes of Italian Mandarin and juicy Pear confident presence, this fragrance incorporates rich
in the top notes immediately capture the attention, and complex notes for an unforgettable olfactory
then the heart brims over with Damascus Rose and creation. Like the feminine fragrance, Pour Homme
its richness exalted by Rosyfolia and the depth of Absolu comes in a bottle with the iconic chain motif
Vetiver, which gives structure and character. but in a bronze shade of gunmetal grey, reflecting
The base notes of Madagascar Vanilla and Tonka the solid and rooted nature of the fragrance. This
Bean give an irresistibly feminine finale, while masculine and refined shade is the result of merging
benzoin prolongs the intensity of the notes in time. the cool elegance of gunmetal grey with the deep
Unequivocally romantic and feminine, this fragrance and earthy warmth of brown. Together they create
evokes the pleasure of a flight without frontiers. a refined masculine colour which expresses a subtle
The opulent rose gold bottle reflects the refined and strength, developing in continuity with its silvery
enveloping energy of the fragrance in which every counterpart. Michael Kors himself has said of these
notes opens like a delicate embrace. Inspired by the two new creations: “My new Absolu fragrances capture
essence of its original counterpart in gold, the rose the essence of relaxed glamour. From the warmth of the
gold shade, with its luminosity, colour and sensuality, bottles in rose gold and gunmetal to the unforgettable
embodies the inner strength and discreet elegance of notes such as pear, vanilla, lemon and cedarwood, they
the modern Michael Kors woman. leave a strong, sensual and sophisticated impact.”
Iconic bottles with a chain motif

for the new Absolu fragrances 47