Page 68 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The Magic of Harry Potter

NOW IN PERFUMES

For over 25 years, the world of Harry Potter has fascinated people of all ages – and the

enthusiasm for this mysterious wizarding universe remains unbroken. The brand is one of

the most successful media phenomena of all time: over 500 million books sold, $10 billion
in box office revenue, a brand value of over $30 billion, and a digital fan base of more than

73 million followers prove its global cult status. With 93% brand recognition, Harry Potter is

present across generations – from children to adults.

Harry Potter – the world’s most attractive licensed brand flacon is modeled after the original seen in the film “Harry
– now brought to life as perfumes. This unique combination Potter and the Half-Blood Prince” – a true collector’s item for
makes the four new fragrances from the renowned Cologne- fans and connoisseurs. These fragrances are also perfect as
based company Parfumlovers a true bestseller. Inspired by the gift items – particularly popular among parents looking for a
legendary story of the young wizard who captured the hearts of high-quality, magical gift for their kids. Whether for Christmas,
millions, these fragrances blend magical elements with courage, birthdays, or just a special surprise: “Harry Potter – Magical
wisdom, passion, and ambition. Values like friendship, loyalty, Essence” is the ideal gift for all fans – both young and old. Each
and the spirit of adventure are transformed into captivating, perfume enchants the senses and brings the magic of Harry
powerful scent compositions. Top quality at an affordable Potter into everyday life – for everyone who wants to experience
price: With a high fragrance oil concentration of 15%, these the magic of Hogwarts with all their senses. The fragrances are
perfumes impress with their rich, long-lasting scent and an already celebrating international success and gaining more and
outstanding price-performance ratio. The elegant women’s more attention on the global perfume market.

Parfumlovers has been providing full service support in the creation, conception, development and production of unique perfume
concepts for over 30 years. From the initial idea to manufacturing, packaging and distribution to the end consumer, it guides
every step of the process. By identifying target audiences and markets, it connects them with their clients through innovative
and engaging marketing strategies. With years of expertise in fragrance creation and concept development, it offers personalized
consulting grounded in empathy and a deep understanding of each brand. This ensures every idea resonates authentically
and aligns perfectly with the client’s vision. Parfumlovers’s approach to
brand and communication guarantees that products reach their audience
effectively and memorably. From high-impact influencer campaigns to
captivating presentations at beauty trade shows, from compelling product
names and authentic storytelling to packaging design and retail distribution,
the company crafts every touchpoint to leave a lasting impression.

64 Visit us at TFWA Cannes in Red Village Booth J24 SCAN FOR MORE
at Hanse Travel Retail and Beautyworld Middle East INFORMATION
at the German Pavilion S3-E36.

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