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GianMarcoVenturi

THE EVOLUTION OF A TIMELESS STYLE

The GianMarcoVenturi brand takes its name from the Florentine designer,
who was born and brought up in the cradle of traditions of craftsmanship
and textiles. A Florentine by birth and Milanese by adoption, from the

early 1980s GianMarcoVenturi was able to win over the international
runways with his collections, making a name for himself as a star of Italian

fashion. It is a name which continues today to represent a point of reference
for elegance, personality and style.

The long-established perfumery
brand, which is today part of Again at the trade show, the new fragrance
The First SpA, is about to write a GianMarcoVenturi Aqua Obsidian will be
new chapter with an important unveiled: the brand’s intense offering for men,
restyling project. The brand will which develops the aquatic freshness of the
be officially relaunched established reference GianMarco Venturi Aqua
on the occasion of the towards a deeper, woodier and more amber
prestigious international dimension, perfectly in line with contemporary
TFWA show in Cannes, masculine trends. In its opaque grey bottle with
with the presentation a bold design, Aqua Obsidian is a vibrant and
of the new versions of magnetic fragrance, conceived for a modern,
the iconic fragrances for aware and authentic man.
women GianMarcoVenturi
Woman and Girl. The
new packaging, with
a premium and more
refined style, has been
designed to boost the
brand’s identity and meet
the needs of a consumer
who is increasingly attentive
to details and perceived quality. This operation
marks the start of a new phase of consolidation
and growth for GianMarcoVenturi, with the aim of
strengthening its presence on the Italian market and
consolidating expansion at international level.
GianMarcoVenturi is being renewed with
coherence and vision, keeping alive the link
with its history and looking to the future with
ambition and style.

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