Page 80 - EM - EXPORT MAGAZINE PERFUMERY EDITION

TEA
COMPANY

AN INGREDIENT OF LONGEVITY

“Tea is a miraculous

medicine and

has the power

to lengthen lives.”

These words were written by the Japanese monk Eisai in 1211 and today scientific research
has confirmed that tea fosters cellular longevity. This is all thanks to its rich content of
catechins, the powerful antioxidant molecules present in the plant: each leaf contains
up to 30% of catechins, one of the highest quantities in nature and with an antioxidant
power that is 200 times greater than that of Vitamin E.

INTERVIEW WITH PAOLO BEVEGNI,
TEAOLOGY CO-FOUNDER AND EXPORT DIRECTOR

us, to the extent of becoming our partner. satisfactory sell-out is training, which is done
Between last year and this year, we have online, due to the vastness of the territory,
extended distribution from 500 doors to and sometimes in the point of sale. The
1500 doors, with an estimated turnover by beauty consultant’s competence encourages
the end of 2025 of CN$ 5 million. This has purchases by consumers and extends the
come about thanks to an agreement with choice of purchase of our products like
two major chains, Jean Coutu for Quebec wildfire. One of our future objectives is to
and Shoppers Drug Mart (SDM) for the rest reach the United States market, serving it
of the country. Now that it has become from Canada, thanks to our efficient logistics.
our first market, Canada has become a For reasons everybody knows, the project is
training ground on how to use all the levers on standby for the time being, pending an
necessary to further develop our brand improvement in the existing issues.
both online and offline. Major investments
are being made for both areas: aware that EM: Can the success you are having in
EXPORT MAGAZINE: Teaology has focused exposure of the brand in the points of sale Canada be replicated elsewhere?
since the beginning on international is advertising in itself, we have created a PB: We obviously hope so, however, I believe
markets. Where are you finding particular special merchandising present in a selection it is impossible, for a young company like
success? of 800 points of sale so that the consumer Teaology to be simultaneously engaged on
PAOLO BEVEGNI: In the growth that we has an exact perception of the brand. In several projects of the same scope.
have recorded over the past two years, the Canadian drugstores various typologies of Our experience in Canada is helping us
market that stands out most of all is Canada. brand are present, including some of the improve our way of operating, facing up to
We have been present there since 2018 with selective channel, hence the importance new challenges not only at economic level
a branch, Teaology Canada, the result of a of giving value to our identity. The digital but also structural level. I am convinced that
joint venture between ourselves and Jacques channel is showing exponential growth, and we have been able to create a paradigm that
Pérusse, a well-known distributor who, after our transnational site is recording excellent is replicable elsewhere, when we are ready.
having left this activity, believed strongly in sales. Another decisive element to obtain a Passing in review the markets where our

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