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COMPANY

TEAOLOGY: THE BENEFITS OF A CUP
OF TEA IN EVERY FORMULA
We believe that what is god for us is also good for our skin.
This is why we have decided to dedicate ourselves with passion
to tea, a plant that for more than five thousand years has been
used as medicine for its extraordinary antioxidant and anti-
inflammatory power. This passion has become a patent which
allows us to make an infusion with the leaves of selected organic
teas and use it in every cosmetic formula, instead of water.
The difference is substantial because every product contains an
elixir of longevity and the benefits of a good cup of tea.

A TREASURE IN EVERY LEAF
The tea plant is called Camellia Sinensis and more than 5000 types of tea are obtained from its leaves, differentiated according to
how it is grown and processed. Each type of tea is a source of precious nutrients for the youth of the skin. Each leaf contains:
n CATECHINS (EGCG) are the powerful antioxidant molecules in tea.
n B GROUP VITAMINS (B1, B2, B3, B5, B7) are considered friends of the skin for their purifying, rebalancing and protective properties.
n VITAMIN C fights the processes of cellular oxidation and hinders dark spots and hyperpigmentation of the skin.
n VITAMINS A, E, and K have energizing, toning and anti-ageing properties.
n CAFFEINE accelerates the metabolism and fosters drainage of fluids.
n ZINC, MAGNESIUM, IRON and POTASSIUM strengthen the defences of the cutaneous barrier.

brand has been present for many years, sustaining and natural brand, which did not EM: The Italian market is considered
with a strong identity, I can mention the represent a great strength. In recent years, one of the most competitive, how have
Middle East and Asia. We started quietly the perception has changed completely. you approached it?
in the Middle East seven years ago, to be a Our brand, which is sustainable, young and PB: We are satisfied with the results
clean, is now in the best points of sale, along reached so far; we faced it like all the other
with mainstream brands, and is particularly markets, following the same philosophy:
appreciated. Teaology has been present in to be essentially a skincare company,
Asia for years; our products are appreciated ranging in the widest beauty category, to
by consumers for what characterizes us: meet the needs of consumers today, as
efficacy, naturalness, cleanness, the texture already years ago, concentrated on an
and pleasantness, all characteristics all-round concept of beauty. We like to
which are indispensable for us. However, be recognized for cresting products which
Asian markets have been becoming tough have a treating cosmetic effect on the skin.
recently, as the local brands are growing This is the case of our scented waters for
and coming into competition with Western body and hair, which as well as having an
brands. Positioned at a lower price level, attractive fragrance, are also treatments.
the local brands apply a strategy aimed at The same applied to our line for brows
convincing the consumer that the contained and lashes, with a strong concentration
price does not mean a reduction in quality. of peptides and keratin. Our newborn
In my opinion, our task is to make an effort is already a bestseller, a line of coloured
in terms of communication concerning our glosses with peptides, with a treatment
selling points, for which we are recognized. action, which can be perceived as though it
We know that the methods of communication were make-up. We believe that the mission
vary for each geographical place, In Asia, of skincare is to solve a beauty concern in
in particular, you have to be aligned with an agreeable way; our research points in
the existing instruments of marketing and this direction, so that our ‘Tealovers’ reach
communication. For this to take place, it is tangible results through textures and
advisable to have collaborators in loco, to scents they like.
better interact with the commercial partners. Claudia Stagno

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