Page 53 - EXPORT MAGAZINE
P. 53
INTER VIEW
And of course, I’ll continue to nurture market trends—like hair care right
the intimate yet highly professional now—and to continue promoting the
atmosphere that makes MakeUp in hybridization we see between skincare
events so distinctive and memorable. and makeup. These evolutions reflect
what’s happening in the industry,
EM: Do you plan to expand and it’s important that MakeUp in
the range of sectors represented stays perfectly aligned with them.
at the MakeUp in shows?
ACB: That’s an excellent question— EXPORT MAGAZINE: One final
and in fact, it was one of the first question for you, Sandra. If you had
topics Sandra and I discussed. While to summarize your 15 years serving
walking through the booths in New the beauty industry through MakeUp
York, I noticed that hair care was in, what would your message be?
strongly represented, even though SANDRA MAGUARIAN: It’s very
it hasn’t yet been fully reflected in moving to look back, because in reality
our communications. Exhibitors and it’s been 17 incredible years—years
speakers alike were already showcasing filled with invaluable experiences and
it. So one of my priorities will be to unforgettable encounters. The very first
officially open the door to such key of those was with Jean-Yves Bourgeois.
ASMAA CHERRAF-BONNEVILLE,
DIRECTOR OF THE MAKEUP IN
TRADE SHOWS
We complemented each other perfectly,
combining our talents, passion, and
energy to create events that are now
essential within the industry. Together,
we helped countless companies grow,
thrive, and gain international visibility—
and that’s something I am extremely
proud of. None of it would have been
possible without the trust of our partners:
those who believed in us from the
beginning, those who followed us across
the globe, and those who remain loyal
today. To all of them, a heartfelt thank
you. And to Asmaa, I wish nothing but
tremendous success. I know she will take
MakeUp in even further.
Claudia Stagno
51 www.exportmagazine.net
