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EVENTS

PARIS PACKAGING WEEK CELEBRATES

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ITS 25 ANNIVERSARY WITH AN
ICONIC MILESTONE EDITION

On 5 and 6 February 2026, Paris Packaging Week

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will celebrate its 25 anniversary, marking 25 years
of innovation since the launch of PCD in 2001

As a global celebration of design focused on the beauty market, and since
excellence, it will once again bring then, Paris Packaging Week has continued
together the design and creative to grow and diversify alongside the
community through inspiring industry,” says Josh Brooks, Co-Director
conferences and a dedicated design of Paris Packaging Week. “Our ambition
agency village. Together, these five for 2026 is to deliver a truly ICONIC
events promise an unparalleled experience – inspiring, connected,
experience for the global packaging and forward-looking – celebrating
community, combining inspiration, the innovation, creativity and talent
innovation, and opportunity under one shaping the packaging of tomorrow.”
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roof. This 25 anniversary edition will
focus on six key pillars — Innovation,
Creativity, Outstanding, Network,
With nearly 900 exhibitors expected, Inclusion, and Celebration — reflecting
Paris Packaging Week 2026 (ADF, the event’s ambition to celebrate
PCD, PLD and Packaging Première) is the creative force of the packaging
set to be Europe’s biggest event for industry and its ability to anticipate
packaging across the aerosol, beauty, social, economic, and environmental
premium drinks, and luxury markets. change Festive and Ambitious Edition
Over two days, brands, suppliers, Building on the remarkable success of
buyers, designers, and innovators will 2025, which saw a 27% rise in visitor
meet to explore the latest materials, numbers, Paris Packaging Week 2026 will
technologies, and design trends embrace a new, celebratory dimension,
defining the future of packaging. inviting its community to mark a quarter Paris Packaging Week offers
The Pentawards Festival will century of collective innovation. Key a tailored experience through its
also make its highly anticipated return highlights include the return of the four market-specific exhibitions:
for a second year. Pentawards Festival, celebrating the best n ADF – The leading event for the aerosol
in packaging design, and the brand- and dispensing systems market.
new Innovation Awards Gala Party at the n PCD – The global meeting place for
Pavillon Vendôme, taking place the night the beauty market, covering skincare,
before the show opens. makeup, haircare and fragrances
The 2026 edition will also include n PLD – The reference for premium
new areas dedicated to sustainable and luxury drinks packaging
innovation, such as the Refill & Reuse n Packaging Première – Dedicated to
Zone, spotlighting breakthrough luxury products, including fashion,
solutions in refillable and reusable watches, jewellery, and fine food
packaging, key topics at the heart of the n Pentawards Festival – The global
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PPWR. “This 25 edition has a special celebration of design and creativity
resonance: it all began with PCD in 2001, in packaging.

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