Page 26 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

Born in Reggiolo in 1946,
Luciano Soprani left a lasting
mark on Italian fashion.
After starting his career at
Max Mara—where he soon
became head of collections—he
moved to Milan in 1978 and rose
to fame with a style that balanced
grace, structure and elegance.
His creations dressed top models
and international actors, often
distinguished by iconic details like
his enveloping stoles—symbols
of timeless sophistication.
Though he passed away in 1999,
his legacy lives on through
the ongoing pursuit of

innovative materials and a style
that remains contemporary.

LUCIANO SOPRANI

ITALIAN ELEGANCE, REINTERPRETED FOR TODAY

The Solo Soprani line is the modern heir to this legacy—an amber and musk. A scent full of energy, vitality and modern
ode to Italian elegance reimagined for today. refinement.
Composed of three fragrances—Solo, Blu and So Love—the Completing the collection is So Love, a fragrance that
collection blends artisanal tradition with modern sensibility, captures the spontaneity and passion of young love. A fresh
crafted with meticulous attention to raw materials. and delicate bouquet evolves into a musky, fruity base that’s
Solo, the first launch in the line with its white bottle, celebrates rich and enveloping—for those who want to celebrate every
inner strength and authenticity. Fresh notes of orange, moment with intensity and joy.
lemon and bergamot meet violet, rose, jasmine and lavender, Each fragrance reflects Luciano Soprani’s commitment to
enhanced by spicy touches of cardamom and nutmeg. A woody quality and innovation. The brand’s true Made in Italy
base of cedar, oakmoss and amber gives depth and elegance to identity lies in its attention to detail, precision and elegance—
a refined, discreet fragrance—perfect for every moment. combining tradition with creativity to craft olfactory signatures
Solo Blu stands out for its vibrant freshness and sensual that are unique and globally recognizable.
woody notes. Bright bergamot and mandarin blend with With Solo Soprani, past and present meet in a symphony
lavender and mint, while a floral heart of geranium, jasmine of scents designed to stand the test of time—an emblem of
and juniper melts into a warm base of sandalwood, teak, contemporary Italian elegance that continues to inspire.

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