Page 24 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

GANDINI

A NEW LOOK FOR A TIMELESS

OLFACTORY LEGACY

Fragrance is an invisible language, capable of evoking The new packaging highlights key ingredients with
emotions, memories and identity. For Gandini, a clarity and elegance — a choice that reflects the vision
historic Italian brand in artistic perfumery, each of founder Alessandro Gandini, who, as early as the
creation is a tribute to raw materials: to their quality, 1900s, outlined a path that remains relevant today:
their story, and the way they blend into something
truly unique. Today, this core value takes on a new “The finest and most suitable natural compounds
form through a restyling project involving packaging must be carefully selected and skillfully blended, so
and labels — an evolution rooted in tradition. that every essence becomes part of the fragrance’s
The new visual identity stems from a desire to express harmony. This is how you create an original scent,
more directly the richness of the raw materials always pleasant, and never losing its perfume.”
within each fragrance. The design was reimagined
to make visible what was once only suggested: the In this spirit, the new fragrance Vaniglia Nera e
harmony of ingredients, the thoughtful selection of Zafferano has been launched — a blend where two
olfactory notes, the transparency of composition. of the most precious raw materials take center stage
The updated style also reflects the brand’s Made in in an ambery, floral and woody composition, rich
Italy essence, drawing inspiration from the elegance and refined.
of la Dolce Vita, the brightness of Italy’s natural Through this restyling — and new olfactory
landscapes, and a figurative, opulent aesthetic that creations — Gandini reaffirms its identity: a brand
conveys Italian beauty, creativity and taste. that evolves while remaining true to its values.
A refined, instantly recognizable identity that mirrors And it does so with a visual language that is clear,
the excellence of its olfactory universe. elegant, and deeply Italian.

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