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COMPANY
ITALART

PROFUMI

TAKES ITALIAN EXCELLENCE TO TFWA CANNES 2026

Italart Profumo has represented Italian excellence in the world of perfumery for

almost seventy years. Founded in 1957 and based in Parma, one of the areas in Italy
best recognized for culture, creativity and manufacturing quality, the company
has built up over time a solid international reputation thanks to the development

of fragrances that an combine design, olfactory research and strategic vision
Italart will be presenting to travel retail professionals at TFWA World Exhibition

& Conference Cannes 2026 a series of important new products which anticipate
the group’s strategies of development for 2027 as underlined by Dr Alberto Tanzi,
the owner of the company:
“2027 will mark a new phase of growth for Italart. We have invested in the

development of collections which interpret the new trends of the market, keeping
the values that have always distinguished us at the centre: quality, creativity and

genuine Italian excellence. TFWA Cannes is the ideal showcase to share this vision
with our international partners and consolidate the company’s path of expansion on
the world’s main markets.”

Italart is previewing the new Forever
Wood collection by the Replay brand
The international debut of Replay Forever Wood,
the new collection to be launched on
the market in early 2027, stands out
among the main new products.
The line is made up of two new
fragrances, one for women and
one for men, created to continue
along the path taken by Replay towards
a perfumery that is increasingly sustainable
and contemporary. Forever Wood continues
the legacy of the brand’s previous green
collections, reinterpreting the bond between
nature, authenticity and urban style, through
a new olfactory identity and a design with
a strong international character. Wood
becomes the symbol of a beauty destined
to last in time, an expression of strength,
balance and respect for the environment.

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