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LAUNCH

MY CRUSH BY

PUPA MILANO

LIPS (AND MORE) IN LOVE

After years when lips were My Crush Lip & Cheek
seduced by glossy, balmy and My Crush Lip & Cheek
oily textures, the matte look is the interpretation by
is back with PUPA Milano’s PUPA Milano of the new
My Crush. Intense colour, generation of blushes which
second-skin effect comfort are conquering new parts of
and irresistible softness the face, creating a 3-D effect
characterize this new lip and expressivity. My Crush
product. From the very first Lip & Cheek is versatile and
application, My Crush coats can be applied on both lips
lips with full and vibrant and cheeks for an immediate
colour, without compromises and buildable effect. Its
between intensity, lightness texture is soft and sensory,
and comfort with a velvety transforming application into a real ritual of pleasure. On
finish and irresistible softness. contact with the skin, it becomes an ultra-lightweight film
My Crush has been developed extraordinarily easy to blend in for an immediate infusion of
for the modern woman colour which can be built up infinitely. Colour melts into the
who likes to express her skin naturally, without leaving any residue of powder, with
personality through beauty: a soft matte finish and blurring effect. The formula is also
a lipstick that combines suitable for lips, for an even colour-infused effect. The result
elegance, contemporary style is lips and cheeks in perfect harmony, creating a natural look
and comfort, for lips that speak for themselves. Thanks to its on every application. My Crush Lip & Cheek comes in five
surprisingly soft texture, My Crush coats lips like a silky embrace, shades, packaged in a pastel pink round case, an invitation
giving a sensation of extreme lightness and absolute comfort. On to touch the softness of the product. It can be applied to the
contact, the softness of the formula transforms application into cheeks with a blush brush, blending in to obtain the desired
a daily pleasure. While the smoothness allows precise ad even result. The softer the brush, the more delicate the effect will
application for an intense matte colour from the very first coat. be. For a more intense effect, the fingertips can be used to pat
The formula contains exclusive ingredients which make every it on to the areas desired. It can also be applied to the lips with
application a sensory ritual, such as Lip-Loving Emollient, the fingertips, patted on for a delicate effect.
Hugging Pigments, Fluffy Powders and Avocado Extract. The
cushiony and rounded shape of the lipstick case recalls the Pupa reinvents
softness of the product, while the fine stripes of the silicone
packaging creates a velvety effect for the pastel pink shade, a the matte lipstick
symbol of modern femininity, makes the object desirable and
in perfect harmony with the soul of the lipstick. The colour for an unprecedented
range of My Crush matte lipstick comprises fifteen shades,
from cool nudes to warm beiges and passionate reds. emotional experience

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