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LAUNCH
When perfume is not just something

to be worn but tells your story
FREEVOLA

A NEW FRAGRANCE

COLLECTION

and outgoing, because the fragrance represents you and can
change with you. The packaging is simple and direct, in pastel
colours that are modern and timeless at the same time.
The partnership with Elettra Lamborghini will be supported
by an integrated communication campaign which will include
digital activities, social media, dedicated events and special
initiatives at points of sale, with the aim of increasing the
brand’s visibility and the involvement of the end consumer.
This new collaboration confirms the commitment by The
First to developing innovative and distinctive communication
projects, that can give value to the group’s brands through
high profile strategic partnerships.
Freevola, under licence to The First, has the distinctive values
of energy, femininity, freedom of expression and an iconic
style that can break the mould, recently presented in Milan
its new line of fragrances. This inaugurates a new phase in the
strategy of positioning on the scene of selective perfumery.
The ambassador of the brand is the Italian showgirl Elettra
Lamborghini who perfectly embodies the Freevola values and
allowing the brand strengthen its positioning and dialogue
with an increasingly dynamic, contemporary and international
public. The management of The First commented this
collaboration with these words: “With Elettra Lamborghini,
we have found an identity that is authentic and coherent with
the spirit of Freevola. Her distinctive expressive universe and her
charisma represent a natural extension of our brand.”
Freevola has been conceived not only as a brand, but as a
sensation, a way of being and a choice, coming from the idea
that fragrance is not only something you wear, but something
who tells your story and says what you are: a memory, an
emotion that remains, a feature of your personality. With its
heart in the world of gourmand fragrances and a free and
contemporary soul, Freevola has created a collection of six
fragrances that do not follow the rules, but the emotions:
Milky Way, Oh Lily My Love, My Lucky Star, Meet Me in Vanilla,
Pralina Party and Piña Colada Dream. They represent six
personalities and six ways of feeling and of self-expression:
sweet and enveloping, audacious and charismatic, vibrant

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