Page 6 - EM PERFUMERY EDITION SUPPLEMENT

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For me, this project represents a real alchemic
intersection between sounds and elements of
the fragrance in its totality, whether liquid or solid
of the bottle.” The ritual and the gestures which
they express through the use f the fragrance have
been skilfully translated in the Turin studio of Max
Casacci and the whole was sealed by the exceptional
creative flair of Donato Sansone, who offered his
unmistakable style to the video clip.

A fragrance that

evokes underground

sound beats

Urban Groovescapes in the new sound frontier
of Max Casacci. Musician, producer and founder
of Subsonica one of the most important bands on
the Italian scene, one of the most adventurous in
circulation. He transformed everyday sounds and
the noises of the urban space were riff, harmony,
rhythm and music to dance to, without the use
of musical instruments. Max Casacci and Sergio
XERJOFF
Momo’s paths crossed and the result can be listened
to and smelt in the grooves of the vinyl, pieces such

GROOVE XCAPE

Groove Xcape, from the Xerjoff Blends collection, as Groove X-cape which gives its name to the new
is the result of many years of multisensory Xerjoff fragrance, capable of evoking electronic
experimentation based on a concept of circuits, dancing bodies, underground beats and
contamination in different areas, first with art, musical technology. The encounter between the two
then with food and now with electronic music, Turin-based visionaries can be appreciated in pieces
together with Max Casacci and Donato Sansone. such as “ATP Finals but the bass” and “Gap the Mind”,
Sergio Momo, CEO of Xerjoff Group, explains this created exclusively with urban sounds of London,
collaboration, “The desire for experimentation and inspired by Sergio Momo himself as part of a sound
to explore unknown universes led us to unite our and olfactory experiment on the British capital,
worlds and to work together in our city, Turin. which we will hear a lot about in the very near future.

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