Page 10 - EM PERFUMERY EDITION SUPPLEMENT

INTERVIEW

CALé

THE IMPORTANCE OF THE TRAINER TO CONVEY

THE BRANDS’ FUNDAMENTAL VALUES

Calé S.r.l (www.cale.it) has imported and distributed some
of the best brands of artistic perfumery and personal care

products in Italy since 1955. For a brand to be chosen by
Calé for distribution, it has to be able to boast of some
essential requisites. These include a reliable history,

uniqueness and high artistic quality of the fragrances,
originality in the composition and in their aesthetics. All
these elements can be translated into valid instruments at
the service of those who will have the task of proposing
the product at retail level. The “translator” is the trainer,

a fundamental figure in every company who, as the name
says, has the task of “training” all those who will be in
relation with the end client, conveying to them the values
and inspirations of the brand. Let’s learn more about this

professional profile with Nicolò Longo, the Calé trainer.

An interview with Nicolò Longo, the Calé trainer I contact the company and I collect all the relevant
information and study. I then create my instruments,
from presentations to the training manual, for the best
EXPORT MAGAZINE: What is your role in the possible training. For me, it is essential to involve the
company and how do you work in the Calé team? trainees immersively in the world of the brand and its
NiColò loNgo: I am the Calé trainer, so I deal with points of uniqueness: it is often what remains the most
the training on the brands distributed by the company: at the end of the training. My role as a trainer with Calé
my role consists of teaching the identity of the different is closely linked to its other departments, especially the
brands, their history, their various aspects and the commercial one: a training session is always planned
inspirations behind the fragrances or the products, based on the launches scheduled in the commercial
both to our dealers and our personnel. It is very calendar, how many clients will include the brand or the
important for Calé to spread the culture of fragrance new product and the requirements that emerge from
and offer the instruments that can be useful to deliver our agents. I am in contact almost every day with the
it as best as possible at the time of the sale. In order to commercial department, but I also have to know the
be able to offer these means, I start to study the brand: schedules of our logistics, i.e. when the goods arrive at

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