Page 12 - EM PERFUMERY EDITION SUPPLEMENT

R R E E P P O O R R T T

BEYOND

THE BOTTLE:

CRAFTING

CULTURE AND

SUSTAINABILITY

IN INDIE

strategist are just some of the ways to describe PERFUMERY
VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and business

Valérie Kaminov, Founder & Managing Director
of International Luxury Brand Consultancy.
Valérie’s enviable reputation in the world
of international beauty, stems from her highly
effective approach to developing brands.
Her forward-thinking acumen and smart strategies
are based on an innate insight into global markets,
an ability that has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry, how to
position products, where to go, who to speak to and
how to get results has made IL Brand Consultancy
the go-to company for beauty brands looking
to grow their business around the world.
Since establishing her influential consultancy,
Valérie has successfully steered emerging talents to
global recognition, re-established well-known names,
advised on growth plans and introduced a host
of beauty brands to new distribution channels.
She has been instrumental in the transformation
of many businesses around the world and always
on the belief that profitable market entry
and sustained growth require the right partners.
It is why she is regarded as one of the most
well-connected people in the industry.
Having been at the forefront of the global While international mainstream and mass-market fragrance brands continue to
cosmetics industry for over 25 years, dominate global sales with instantly recognizable accords and packaging, the
Valerie’s thought leadership and knowledge have led independent perfumery sector is carving out an increasingly prominent niche. Over
her to be a regular contributor to Export Magazine, the past two decades, indie fragrance houses have evolved from small-scale artisans
creator of Connect Beauty, host
at the IMF Convention, developer of the Cannes to global brands with retail footprints rivaling those of established luxury labels.
Duty Free programme as well as author of the Names like Byredo and Le Labo exemplify this trajectory, but the real story today is
informative market-focused Inside Cosmetics the continued emergence of new, creative players across the world.
Collection that have become required reading Gen Z and Millennial consumers are driving much of this growth, seeking out novel,
for brands looking at global expansion. unconventional scent concepts and the exclusivity that comes with small-batch,
From launching brands on the international hand-crafted fragrances. This appetite for uniqueness is fueling the expansion of
stage to being a business intelligence resource, indie perfumery not only in traditional markets like Western Europe and the US, but
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Valérie’s rare combination of skills make her also in regions where fragrance was once a less prominent part of daily life—Asia
an exceptional consultant and advisor. (especially China and Japan), Latin America, Sub-Saharan Africa, and Southeast Asia.