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COMPANY Precieux IV: From Dubai to the World
Scent Reimagined: While the Odyssey and Delights collections expand ARMAF’s

appeal, the release of Precieux IV marks a definitive moment of
maturity for the house. Originally revealed in an exclusive event
ARMAF Delights, for The Timeless Collective in Dubai, Precieux IV now steps onto
the international stage. And it does so not with bravado, but with
quiet confidence. In many ways, Precieux IV is a study in elegance
Club de Nuit Precieux IV, and balance. It feels expensive before you even smell it.
The presentation is immaculate, the storytelling refined, the
emotion immediate. Where other brands reach for the loudest,
longest-lasting formula, Precieux IV demonstrates that true power
Gourmand Renaissance lies in complex subtlety. It doesn’t demand attention, it earns it.
It is a fragrance that wears like second skin but resonates like
memory. In it, one finds the echo of tradition, the polish of high
craft, and the freedom of modern interpretation.
It is a scent that respects its heritage but has no interest in being
In a world where fragrances are as much about identity trapped by it.
as indulgence, one brand continues to defy expectations.
ARMAF. As luxury fragments into personal expression,
and the industry shifts between accessibility and artistry,
ARMAF delivers a collection of launches that speak not
only to the senses, but to the soul of modern perfumery.

The Delights Continue:
Island Breeze & Bon Bon
Building on the runaway success
of Island Bliss and Yum Yum, ARMAF
introduces two dazzling new
extensions: Island Breeze and Bon Bon.
While their predecessors evoked joyful
escape and playful indulgence, these
newcomers elevate the narrative.
Island Breeze brings an airier, more
serene dimension to the tropical
fantasy. It feels like the wind-blown
sequel to Island Bliss—refined, soft,
yet full of spirit. It doesn’t shout to be
noticed; it lingers, inviting the wearer in New York City, has taken the gourmand trend and sent it into
into its playfulness and subtle charm. orbit. The five debut scents: Go Mango, Bahamas, Toffee Coffee,
Meanwhile, Bon Bon is pure mischief. Black Forest, and Marshmallow, are exuberant, unapologetic,
If Yum Yum was the candy shop, Bon and proudly indulgent. They don’t merely flirt with sweetness;
Bon is the after-party. There is an undeniable cheekiness to it. they plunge into it with rocket boosters blazing.
A fragrance that knows its own charisma and winks playfully in Take Go Mango, a bright, juicy celebration of sun-ripened fruit
your direction. Together, these two additions expand the ARMAF that conjures up daydreams of poolside cocktails and endless
Delights range from a playful concept to a confident statement. summer. Bahamas follows with tropical ease, evoking salt air
They show that gourmand and exotic sensibilities can be crafted and fruit-laced breezes. Then comes Toffee Coffee, a fragrance
with both levity and sophistication. ARMAF has managed to walk that captures the richness of morning rituals, with deep, roasted
the line between accessibility and complexity, creating fragrances warmth wrapped in caramelized comfort. Black Forest dives into
that are easy to love, yet rich in depth. And that is no small feat in darker indulgence; think luxurious confections and whispered
today’s market. secrets in candlelit rooms. Finally, Marshmallow, perhaps the
most deceptively delicate, wrapping wearers in soft sweetness
Gourmand Goes Galactic: without ever tipping into saccharine excess.
The Odyssey Lineup Takes Off What sets these apart is not just the fun of their names or the
Just when the fragrance industry seemed to settle into a pattern power of their profiles, but their bold refusal to play small. In
of safe minimalism, ARMAF does what it does best: disrupts. The a landscape flooded with whisper-light skin scents, ARMAF’s
new Odyssey lineup, unveiled during a highly anticipated event Odyssey line declares: scent is meant to be FELT.

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