Page 16 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

LAUNCH

SUSTAINAbLE LUXURy?

MAKE IT REAL!

Maison Tahité – Officine unprecedented Home Collection (2022) and a new
Creative Profumi is a line of Body Care products (2023), whose aim is to
creative place that aims to celebrate these gourmand's families: Vanilla, Cocoa
explore iconic raw materials and Coffee. Everything started with the Vanilla's
of perfumery, trying to exploration through all its innumerable nuances.
represent them in an original The second collection set to investigate the aromatic
and contemporary way. universe of a divine raw material, also known as “the
The main objective of Maison food of the gods”: Cocoa.
Tahité- Officine Creative After having represented Cocoa and Vanilla’s
Profumi is to present a new different facets, the next journey was to discover
vision of sustainability, one of the most popular gourmand raw materials of
understood first of all as perfumery: Coffee. According to the Experts, coffee
respect for the environment aroma has about 5000 different shades and olfactory
and the customer’s needs. combinations that are difficult to replicate. A brand
In order to achieve this, new collection of aromatic, exiting and delicious Eau
our packaging is made of de Parfum: a tribute to one of the main symbols of
recycled cardboard, vegetable Italian “savoir vivre”.
glue, and paper made from On the occasion of Esxence 2024, the Home
almond shells. The amber Collection will be enriched by three Room Sprays
bottles are inspired by the and new fragrances…
pharmaceutical world, and
the golden touch that characterizes this entire
range underlines our vision of luxury, while never
losing the vision of sustainability. In addition, inside
each package you will find a plantable card: a small
gesture to let a flower bloom and offer a concrete
contribution to making the planet a better place.
The brand boasts 3 Eau de Parfum Collections, an

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