Page 21 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

COMPANY

alYsonoldoini

The aroMaTherapY of The fuTure.

Alyson Oldoini, who holds a PhD in industrial
design, personally designed the exclusive line of
perfumes which bears her name; recently, she
started a new degree course in Psychology and
a Master’s degree in Psychosomatic Therapy
and the use of essential oils in aromatherapy, to
be considered as a therapeutic strategy and to
help symptom management. Aromatic matters
have the characteristic of extreme versatility, but
Aromatherapy is most of all a scientific method.
The term aromatherapy was coined by the Lyonnais
researcher René Maurice Gattefossé to describe
a kind of therapy which would exclusively use
aromatic substances extracted from plants.

AlYSonoldoini,

synonymous with

excellence in artistic

perfumery, was

founded in 2013

In Aromatherapy, the main goal is to reach physical, memories. The fragrance Bucato Royale is declined
mental and energetic harmony of the person, in its crystalline notes that contribute to evoking the
fostering the natural homeostatic process. sensation of freshness. It contains Lemon, Orange
The fragrances of the ALYSONOLDOINI brand blossom, Chamomile, Jasmine and Lavender.
contribute to individual well-being, thanks to The ALYSONOLDOINI brand is proud to announce
the essential oils they contain and their rigorous the important initiative with Progetto Sorriso nel
formulation. The olfactory voyage always brings Mondo Onlus; whose founder and president is the
the most lively memories to the surface. Psycho- Surgeon Doctor Andrea Di Francesco.
aromatherapy uses the benefits of the essential The Bucato Royale fragrance will feature in an
oils, where the sensorial memory interacts with the initiative for the small patients of Santa Maria Sick
limbic system. Children are more sensitive to the Assistance Hospital in Khulna, Bangladesh. Dr. Andrea Di Francesco
Head of Paediatric
sense of smell than adults. Emotional experiences The project comprises the installation of a diffusion Maxillo-facial Surgery Unit
ASST Lariana – Sant’Anna
can be conducted to the episodic olfactive memory. system in the recreational areas of the hospital, in Hospital, Como - Italy
President of “Progetto
Recognizing the smell and the material follows order to test the effects on the psychophysical well- Sorriso nel Mondo Onlus”
the evocation of the affective states regarding the being of the children in care. www.progettosorrisonelmondo.org
Claudia Stagno
19