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COMPANY

coverpla

beYond Mix & MaTch

Shifting paradigms
In a context where lifestyles are changing fast, brands
choose packaging not just for its functionality, but
also for the luxury image it conveys.
Sustainable luxury, pleasurable routines, wellbeing…
Coverpla shares their approach. With its peers and
its partners, it observes luxury codes to nourish its
service offer.
One example is the Spanish company Estal, which
stands out for its singular positioning. Its collection
dedicated to fragrance, cosmetics and home
fragrance owes its originality to a deconstructed
approach to the packaging offer. A dual-based bottle
to simulate thick glass without wasting material, an
indented base to achieve a lightweight bottle, glass
Since the 1990s, Coverpla has been fine-tuning its containers for candles or home fragrances…each
ready-to-go packaging offer in line with expectations model is exclusively designed for its functionality and
and trends. Starting in Italy, its first international esthetics. Estal’s approach extends to the choice of
market, it gradually expanded to new geographies, 100% recycled glass, a “raw” material for which the
never leaving behind its Nice roots and its consumer must integrate the notion of a “flawed”
commitment to made in Nice/Europe. product. Coverpla has made this an intentional option.
Today, it has a network of historic partners, each a As to Luxury, when young brand Marine Coton
guarantee of quality and security of supply. Coverpla reinvented laundry fragrance to be placed directly
offers the luxury, fragrance and beauty world know- in the washing machine, Coverpla was there with
how that goes from creative advisory services to her on her journey with the development of an Estal
the delivery of finished products. Its ambition is bottle designed for home fragrance, supporting this
to accompany brands in their creation of luxury niche routine in which the beauty of the product is
products that are desirable and different. just as important as the beauty of the gesture.
Mia Cordou
bringing out the best
of creative projects
With a multitude of solutions starting with the
mixing & matching of standard designs (bottles,
caps and pumps), decoration solutions, the creation
of specific parts (accessories, glass shapes, closures)
Coverpla is a leading supplier for emerging brands
for flexible, cost-effective packaging for small and
medium production runs.
It prioritizes eco-design by sourcing lightweight,
refillable, recycled and recyclable products.

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