Page 75 - EXPORT MAGAZINE
P. 75
INTER VIEW
All this is made possible by our has existed for almost 40 years, in the best way possible.
R & D division which can count the objective of which is to grow This collaboration, which began
on a team of about ten people gradually, focusing on our expertise with mutual satisfaction two years ago,
able to implement projects as and long-term entrepreneurial vision. is ensured for the next three years.
quickly as possible, delivering At industrial level, we have just We have just launched the second
samples 21 days after having acquired a new warehouse fashion collection, ‘Serendipi’, which
received the brief from the customer. of 4,500 sq.m. to centralize our customers have greatly appreciated.
We also have an efficient regulatory the logistics of Intercosmetics Product, packaging and communication
department, capable of providing and Silvio Mora. is the perfect mix to make our
all support. In Italy and abroad. We have added 9 production lines, brands increasingly important.
doubling the production capacity.
EM: Does the fact of being We now have 110 employees in EM: Are you satisfied with the
a manufacturing company, the two companies, developing business abroad generated so far?
based in Italy, represent competences in every company branch. In which areas do you see further
a competitive advantage? Another strong point is having possibilities for development?
AA: It certainly does. I would add a high level artistic direction, AA: We can only be satisfied: in three
that we are a family business which to communicate our Italianess years we have grown each year by 20%,
going from a presence abroad in 35
countries to 60 countries, both with
the brands and with private label.
We have almost tripled our turnover,
obtained by leveraging the values
typical of Italian production,
identity and performance, applying
an equal quality/price ratio.
We are particularly strong in the
Middle East and on Eastern Eurpean
markets, to name only a couple.
Future objectives include the Americas.
We are recording a trend
that is definitely positive.
EM: Do you think it is important to
take part in international trade fairs?
AA: It is increasingly important
to take part in fairs to be able
to increase your presence
on foreign markets.
This year, we will be present
at no fewer than 12 fairs, identified
according to our objectives.
It is a corporate choice that
has already given us excellent
results in recent years.
EM: Will there be other
new products at Cosmoprof?
AA: We will be presenting a new
brand for a different channel
compared to our habits, always based
on our knowledge in professional hair.
It is an exciting brand, just
waiting to be discovered!
Claudia Stagno
69 www.exportmagazine.net
