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C OMP ANY



                                                  SILVIO MORA




                                                  Industrial tradition, scientific

                                                  innovation and Italian excellence






                                                  Founded in Milan in 1913, Silvio Mora is one of the oldest European companies
                                                  specializing in the formulation and production of hair colouring products. For over a
                                                  century it has been an international reference in the development of hair colouring
                                                  solutions,  operating  exclusively  as  a  private  label  manufacturer.  This  strategic
                                                  decision allows the company to focus totally on the success of the partner bands,
                                                  guaranteeing confidentiality, advanced customization and competitive advantage.

            VERTICAL SPECIALIZATION               CERTIFICATIONS AND
            IN HAIR COLOURING                     STANDARDS OF QUALITY                    HIGHLY EVOLVED FORMULATIONS
            The company works with national and   Quality is a founding principle of the   AND CLEAN BEAUTY
                                                                                          The company develops diversified
            international brands in the sectors   company, supported by internationally
                                                                                          technological platforms (Cream Color,
            of professional salons, pharmacies,   recognized certifications, including
                                                                                          Oil-Gel Color) and product families from
            herbalists and supermarkets.          ISO 9001:2015, ISO 22716:2008           permanent colouring to evolved solutions
            The expertise accumulated in over 100   (GMP cosmetics), Vegan Manufacturer   for hair, beards, eyebrows and eyelashes.
            years of R & D translates into competences   and certified Made in Italy 100%.   The formulations can be developed in
            formulated on a global scale.         These attest to the adoption            various versions, such as ammonia-free,
                                                  of structured management systems,       SLS-free and paraben-free.
                                                                                          This offer is aligned with the new
                                                  the respect of GMP and a commitment
                                                                                          demands for safety, sustainability
                                                  towards stringent and transparent
                                                                                          and transparency of the global market.
                                                  production standards.

                                                                                        PRIVATE LABEL AS AN
                                                    REGULATORY EXCELLENCE               EVOLVED INDUSTRIAL MODEL
                                                    In a global normative context,
                                                                                        The company supports
                                                    Silvio Mora accompanies its
                                                                                        customers in an integrated
                                                    customers with a complete
                                                                                        ecosystem, from
                                                    regulatory service, reducing
                                                                                        market research to
                                                    complexity and operative risk.
            PROTECTED INNOVATION AND                                                    brand strategy and
                                                    The main services include EU
            COMPETITIVE ADVANTAGE                   normative compliance, CPNP          the development
            Proprietary patents protect the         notifications, writing and management   of image, design and
            formulations and the technologies       of the PIF, guidance for MoCRA      packaging, combining
            developed in-house, guaranteeing        compliance (USA), and support in    industrial heritage,
            exclusivity, defence from imitation     the selection of tests of efficacy.  technical
            and a solid competitive base                                                precision and
            for the partner brands.                                                     strategic vision.
                                                  PREMIUM COMPOUNDS &
                                                  ADVANCED TECHNOLOGIES
          PRODUCTION CAPACITY AND                 Silvio Mora has developed a portfolio
          INDUSTRIAL INFRASTRUCTURE
                                                  of premium active ingredients and     MORE THAN A CENTURY
          Silvio Mora has a highly organized
                                                  technologies that improve product     OF EXCELLENCE
          and performing production structure
                                                  performance and perception, including   With over 100 years in business,
          with great operating flexibility,
          capable of supporting both large-scale   plant stem cells, vegan silk proteins,   Silvio Mora embodies Italian
          productions and customized              eco collagen amino acids, biomimetic   manufacturing heritage constructing
          production with high added value.       technology, Plus Protective technology   value, protection and differentiation
                                                  and diamond dust.                     for hair colour brands at global level.



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