Page 33 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The Majolicas of Rudy
The decorative icon that tells the story
of Italy in the world
The Majolicas of Rudy is the Rudy Profumi collection
which is a symbol, the one that more than any other
expresses the bond with Italian aesthetics and with
the tradition of artistic ceramics. The decorated
bottles, inspired by regional majolicas, transform
the product into an object of decoration, making it The kitchen becomes
perfect for markets where Italian design is perceived a sensory experience

as a distinctive value. A further distinctive element is the extension of the
For the international buyer, the line represents a line to products for the kitchen, with:
proposal with a strong identity, easily recognizable n Hand and Dish Soap
on the shelf and suitable both for gifting and for n Home fragrances
continuous sales. The concept linked to the cities The kitchen soap combines cleaning efficiency and
and regions of Italy strengthens the storytelling and elegant scents, transforming a functional gesture
makes it easy to build thematic displays. into a moment of pleasure. The claim guiding the
proposal is clear: care of spaces, beauty of details.
The bottle has the same decorative aesthetic as
the line, guaranteeing visual continuity from the
bathroom to the kitchen. The home fragrance
completes the experience, creating olfactory
coherence in the home. Not only deodorizing, but
a real scent for the atmosphere inspired by the
iconic fragrances of the collection.
For the buyer, this extension represents a strategic
opportunity to increase the presence of the brand
in the consumer’s home, occupy new categories
The introduction and develop coordinated bathroom and kitchen
of Scented Waters corners. For the end consumer, it means bringing
The expansion with the Scented Waters enriches the Italian elegance into every room in the home,
range taking the fragrance to a more personal and with functional but aesthetically distinctive
daily level. The sizes are lightweight, versatile and products. With The Majolicas, Fruit & Juice and Elite
ideal for frequent use, and intercept the trend of Fragrances, Rudy Profumi consolidates a vision of
fresh and layering body scents. export based on a strong identity, range coherence
For the trade it means increasing the average sales and a capacity for evolution. It is a brand that
receipt and natural cross-selling with shower and interprets Italian lifestyle and makes it accessible
bath products and body creams. For the consumer, for global markets. With collections that speak to
it is a simple gesture that prolongs the pleasure of the heart of the consumer and concretely meet the
the fragrance throughout the day. needs of international retail.

A strategic partner for export
Rudy Profumi proposes not only collections, but a model of collaboration.
Productive flexibility, attention to international requirements of standards and the ability to
develop dedicated projects make the company a reliable partner for global markets.
With Fruit & Juice and Elite Fragrances, the brand shows how Italian creativity and an international
vision can coexist in a successful balance: products that speak to the heart of the consumer and
at the same time meet the concrete needs of the buyer.

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