Page 34 - EM - EXPORT MAGAZINE PERFUMERY EDITION
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LAUNCH

                                           FILA













       A DEFINING MOMENT, CAPTURED IN A FRAGRANCE DUO


                         In tennis, there is one moment that matters more than any other: match point.
                         It is the instant when tension transforms into pure energy, focus sharpens into
                                  a flawless gesture, and a single shot can decide the entire match.

                    From this powerful inspiration comes the new launch by FILA Fragrances: Match Point,
                             a duo of distinctive creations designed to capture the spirit of the game.
                     Central Court and Front Row are two complementary interpretations of this decisive
                         moment—one expressing the raw strength and determination of the clay court,
                      the other embodying the refined atmosphere and effortless elegance of the tribune.




                                                                     MATCH POINT Central Court channels strength in
                                                                     action, translating the intensity of the game into a
                                                                     bold and charismatic olfactory statement. Presented
                                                                     in a refined 50 ml Eau de Toilette format, it embodies
                                                                     Strength, Passion, Resilience with a confident and
                                                                     contemporary attitude.
                                                                     Its woody, oriental signature opens with rich woody
                                                                     notes, unfolding into a warm heart of almond, ylang-
                                                                     ylang and vanilla. The base—leather, musk and
                                                                     cedarwood—adds depth and persistence, creating
                                                                     a powerful, sensual trail. A  fragrance designed
                                                                     for those who approach every challenge with
                                                                     determination and inner resilience.
                   MATCH POINT  Front Row unveils the game’s most
                   sophisticated  side,  translating  the  atmosphere  of
                   the tribune into a fragrance defined by Refinement,
                   Elegance and Confidence. Also available in a 50 ml Eau
                   de Toilette format, it expresses a modern and effortless
                   sense of style. Its  fresh,  aromatic composition
                   opens with vibrant notes of juniper berries and mint,
                   delivering an immediate burst of energy. At the heart,
                   cedarwood  lends  structure  and  depth,  while  a  base
                   of musk and ambrette seeds softens the blend with a
                   smooth, contemporary finish. The result is a luminous,
                   polished  scent—created  for  those  who  experience
                   their  match  point  with  confidence  and  impeccable
                   poise, always in the front row.

                   With MATCH POINT, FILA Fragrances captures the dynamic spirit of tennis and translates it into a distinctive
                   olfactory statement for everyday life. Two fragrances, two complementary expressions of character, united
                   by  the  same  competitive  drive.  Because  every  day  brings  a  defining  moment—an  opportunity  to  step
                   forward, make your move and leave your mark.

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