Page 34 - EM - EXPORT MAGAZINE PERFUMERY EDITION
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LAUNCH
FILA
A DEFINING MOMENT, CAPTURED IN A FRAGRANCE DUO
In tennis, there is one moment that matters more than any other: match point.
It is the instant when tension transforms into pure energy, focus sharpens into
a flawless gesture, and a single shot can decide the entire match.
From this powerful inspiration comes the new launch by FILA Fragrances: Match Point,
a duo of distinctive creations designed to capture the spirit of the game.
Central Court and Front Row are two complementary interpretations of this decisive
moment—one expressing the raw strength and determination of the clay court,
the other embodying the refined atmosphere and effortless elegance of the tribune.
MATCH POINT Central Court channels strength in
action, translating the intensity of the game into a
bold and charismatic olfactory statement. Presented
in a refined 50 ml Eau de Toilette format, it embodies
Strength, Passion, Resilience with a confident and
contemporary attitude.
Its woody, oriental signature opens with rich woody
notes, unfolding into a warm heart of almond, ylang-
ylang and vanilla. The base—leather, musk and
cedarwood—adds depth and persistence, creating
a powerful, sensual trail. A fragrance designed
for those who approach every challenge with
determination and inner resilience.
MATCH POINT Front Row unveils the game’s most
sophisticated side, translating the atmosphere of
the tribune into a fragrance defined by Refinement,
Elegance and Confidence. Also available in a 50 ml Eau
de Toilette format, it expresses a modern and effortless
sense of style. Its fresh, aromatic composition
opens with vibrant notes of juniper berries and mint,
delivering an immediate burst of energy. At the heart,
cedarwood lends structure and depth, while a base
of musk and ambrette seeds softens the blend with a
smooth, contemporary finish. The result is a luminous,
polished scent—created for those who experience
their match point with confidence and impeccable
poise, always in the front row.
With MATCH POINT, FILA Fragrances captures the dynamic spirit of tennis and translates it into a distinctive
olfactory statement for everyday life. Two fragrances, two complementary expressions of character, united
by the same competitive drive. Because every day brings a defining moment—an opportunity to step
forward, make your move and leave your mark.
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