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LAUNCH








          FROM EARTH TO FIRE: THE MAGNETIC AURA OF
        ROCKFORD






        WILD FLAME













                                                                               it tells a story of resilience and passion, capturing the
                                                                               very moment where shadow meets a flickering light.
                                                                               It is a scent for those who find their equilibrium not
                                                                               in stillness, but in the vibrant power of a flame that
                                                                               refuses to be extinguished, designed for the man
                                                                               who draws power from his own inner heat.
                                                                               The olfactory journey is an evocative exploration of
                                                                               warmth and texture, moving away from traditional
                                                                               structures to create a seamless sensory experience. It
                                                                               opens with a sharp, vibrant spark of black pepper and
                                                                               elemi oil, immediately softened by the unexpected.
                                                                               The olfactory journey is an evocative exploration
                                                                               of  warmth  and  texture, moving  away  from
                                                                               traditional structures to create a seamless sensory
                                                                               experience. It opens with a sharp, vibrant spark of
                                                                               black pepper and elemi oil, immediately softened
                             The Rockford legacy, a pillar of masculine grooming   by the unexpected, earthy sweetness of chestnut
                             since  1984,  has  always  been  defined  by  a  unique   and  the  dark,  invigorating  depth  of  coffee  extract.
                             harmony  between  rugged  strength  and  refined   As the fragrance evolves, it reveals a heart  that is
                             elegance. At its core lies the symbol  of  the bear:   both resinous and sophisticated, where the sturdy
                             an emblem of virility, balance and raw energy that   freshness of cypress oil meets the smoky allure of
                             encourages every man to seek his most authentic   tobacco and the spicy persistence of clove leaf oil.
                                          self within  the untamed rhythms of   This magnetic core eventually settles into a rich, long-
                                          nature.                              lasting base that feels like a second skin. A powerful
                                          While the brand’s heritage is rooted in   blend of guaiac wood, patchouli and cedarwood
                                          these timeless values, today it ignites a   provides a sturdy timber-like foundation, while the
                                          new chapter of intensity with Rockford   oil of Peru balsam and the touch of vanilla leave a
                                          Wild Flame, an Eau de Toilette that   trail that is both commanding and deeply sensual.
                                          shifts  the  narrative  from  the  golden   The design of the Wild Flame bottle further mirrors
                                          silence of the desert to the pulsating   this internal fire, with bold, clean lines and a luminous
                                          heat of the earth.                   gradient  that  reflects  a  masculine  charisma  both
                                          This new fragrance is a tribute to the   grounded and electrifying. It is more than a fragrance:
                                          man who is incandescent by nature,   it is a signature for the man who transforms the raw
                                          someone  who  moves through the      forces of nature into a personale aura of strenght
                                          world with instinctive courage and a   and sophistication. Discover the magnetic power of
                                          profound  respect  for  the  elements.   the elements and let the incandescent glow of Wild
                                          Wild Flame does not just sit on the skin;   Flame define your presence.

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