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LAUNCH
FROM EARTH TO FIRE: THE MAGNETIC AURA OF
ROCKFORD
WILD FLAME
it tells a story of resilience and passion, capturing the
very moment where shadow meets a flickering light.
It is a scent for those who find their equilibrium not
in stillness, but in the vibrant power of a flame that
refuses to be extinguished, designed for the man
who draws power from his own inner heat.
The olfactory journey is an evocative exploration of
warmth and texture, moving away from traditional
structures to create a seamless sensory experience. It
opens with a sharp, vibrant spark of black pepper and
elemi oil, immediately softened by the unexpected.
The olfactory journey is an evocative exploration
of warmth and texture, moving away from
traditional structures to create a seamless sensory
experience. It opens with a sharp, vibrant spark of
black pepper and elemi oil, immediately softened
The Rockford legacy, a pillar of masculine grooming by the unexpected, earthy sweetness of chestnut
since 1984, has always been defined by a unique and the dark, invigorating depth of coffee extract.
harmony between rugged strength and refined As the fragrance evolves, it reveals a heart that is
elegance. At its core lies the symbol of the bear: both resinous and sophisticated, where the sturdy
an emblem of virility, balance and raw energy that freshness of cypress oil meets the smoky allure of
encourages every man to seek his most authentic tobacco and the spicy persistence of clove leaf oil.
self within the untamed rhythms of This magnetic core eventually settles into a rich, long-
nature. lasting base that feels like a second skin. A powerful
While the brand’s heritage is rooted in blend of guaiac wood, patchouli and cedarwood
these timeless values, today it ignites a provides a sturdy timber-like foundation, while the
new chapter of intensity with Rockford oil of Peru balsam and the touch of vanilla leave a
Wild Flame, an Eau de Toilette that trail that is both commanding and deeply sensual.
shifts the narrative from the golden The design of the Wild Flame bottle further mirrors
silence of the desert to the pulsating this internal fire, with bold, clean lines and a luminous
heat of the earth. gradient that reflects a masculine charisma both
This new fragrance is a tribute to the grounded and electrifying. It is more than a fragrance:
man who is incandescent by nature, it is a signature for the man who transforms the raw
someone who moves through the forces of nature into a personale aura of strenght
world with instinctive courage and a and sophistication. Discover the magnetic power of
profound respect for the elements. the elements and let the incandescent glow of Wild
Wild Flame does not just sit on the skin; Flame define your presence.
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