Page 74 - EXPORT MAGAZINE

EVENTS

BEAUTY EXPO 2025 TAIPEI

Four days of successful business interactions

Following four days of business As beauty enthusiasts and professionals
interactions, Beauty Expo 2025 alike seek to elevate their offerings
concluded successfully on 30 March through innovation, this fair plays
at Taipei World Trade Center. The a vital role in shaping the future
fair’s largest-ever edition featured 230 of beauty, fostering collaboration and
exhibitors from China, Japan, Korea, inspiring new heights of creativity.”
Thailand, Taiwan and beyond – a 91%
increase compared to the previous year
– who engaged with over 16,720 visitors
from 22 countries and regions. This was cosmetics, personal care, spa and salon
also the most international edition to equipment, and wellness products. The
date, bolstered by a new partnership fair’s popular product zones – Skincare,
that connects the Taiwanese market with Makeup & Fragrance, Nail, Eyelash &
key overseas industry players, fostering Permanent Makeup, Hair Products &
global networking opportunities and Salon, and OEM / ODM – highlighted the
enriching the exchange of beauty trends industry’s latest breakthroughs, inspiring
and innovations. Visitors were exposed beauty businesses to stay ahead of
to a comprehensive showcase spanning A COMPLETE ECO-SYSTEM FOR the curve. Emphasising the show’s
a broad spectrum of beauty sub-sectors, BEAUTY INDUSTRY PLAYERS international scope and the growing
complemented by an inspiring fringe From cutting-edge skincare formulations industry in Asia, the fair featured three
programme that explored emerging to pioneering beauty equipment, pavilions that highlighted the strengths
trends within the industry. the fair emphasised the need for of each country: China Pavilion,
Speaking on the last day of the fair, Ms continuous exploration and adaptation. Japan Pavilion, and Korea Pavilion.
Regina Tsai, General Manager of Messe Themed “Beauty by Innovation”, Particularly notable was Lien Co
Frankfurt (HK) Ltd, Taiwan Branch, said: Beauty Expo 2025 successfully brought from Japan, which utilises innovative
“We are proud that Messe Frankfurt together industry leaders, brands, ingredients such as enzyme to
has been able to come in and help and beauty enthusiasts, showcasing support the wellness of customers.
take Beauty Expo to new heights in an expansive range of products and
2025 by introducing its B2B focus and services for salons, hotels, spas and
international appeal. The expanded fair retail businesses. Prominent brand
has solidified its position as the premier buyers included Daiso, Kissme, Rohto,
business platform and an economic CosMed, Watsons, and Shiseido. Across
driver for Taiwan’s beauty industry, with 11,142 sqm of exhibition space, visitors
numerous exhibitors, buyers, and fringe explored a diverse range of products
speakers providing positive testimonials. and experiences, including skincare,

70 www.exportmagazine.net