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EVENTS

Meanwhile, A-Bio from Korea presented biotechnology breakthroughs presented trends in the beauty sector, both in Taiwan
its cutting-edge biotechnology along by Chorus, natural ingredient innovations and globally. A notable highlight was
with a variety of products designed by Goosepear, and cutting-edge teeth the APAC Beauty Industry Trend Forum,
to enhance health and wellness. whitening technology from Snow which gathered beauty professionals
Additionally, many companies Shine Beauty, among many others. from Japan, Korea, and beyond to
highlighted their exosome-based The fringe programme, meanwhile, conduct expert discussions. Among other
offerings, an emerging trend in the allowed for a rich exchange of ideas, key events, awards presentations for
industry. Many Taiwanese innovations also positioning attendees at the forefront of makeup and hair artistry, and a manicure
stood out, with advancements such as the latest knowledge, technologies, and competition also fostered creativity onsite.

“This is our first overseas fair, and we chose Taiwan EXHIBITORS’ EXPERIENCES
for its familiarity as a market. We are presenting our
high-quality enzyme products and supplements that “The fair’s focus has shifted this edition from a B2C to a B2B
emphasise natural ingredients. Taiwanese customers model, attracting more international participation from major
have shown a strong appreciation for Japanese products. companies in Japan, Korea, China, Malaysia, and Thailand. This
We’ve connected with potential partners, including increased emphasis is a positive change and indicates greater
pharmacies and department stores. Interestingly, while success than in previous years. Hosting the fair is important
Japanese consumers seek moisturising solutions, because it offers a platform for stakeholders to exchange ideas
visitors here are looking for diverse skincare options and stay informed with global industry standards, thereby
and nutritional supplements. Each day has brought a elevating the quality of cosmetics and beauty care products
different mix of visitors, making this fair an enriching in Taiwan.” Mr Benson Hsieh, Chairman of Board for Taipei
experience.” Mr Subaru Toki, Director, Lien Co, Japan Cosmetics Industry Association, CEO of Healtdeva Manor, Taiwan

VISITORS’ FEEDBACK “I work in the nail industry and attended the show to acquire nail and keratin
products while exploring new market trends. The large number of exhibitors
requires more time to visit, but I find it an excellent one-stop purchasing platform
“We are a brand and manufacturer
for my needs. Taiwan’s nail industry remains popular despite fierce competition,
of false eyelashes and eye makeup
and I believe it will continue to develop with ongoing innovations. Compared to
products, participating in this fair for
past editions, this year’s setup is more organised, particularly with the dedicated
the first time to explore the Taiwanese
country pavilions, enhancing the international feel. I’ve enjoyed communicating
market and find potential business
with manufacturers to learn more about their products.”
partners. The event surpassed our
Ms Huang Jialing, Manicurist, Ruiyan Beauty Salon, Taiwan
expectations in size and attendance,
highlighting significant market potential.
Although the false eyelash market is
well-established in Korea, with over 88% FRINGE SPEAKERS’ INSIGHTS
usage among women, it’s less popular in
“The APAC Beauty Industry Trends Forum allowed us to share our beauty data
Taiwan. We hope to discover innovative
solutions to a broader audience, since our clientele has primarily been in Japan
products and this fair has provided a
and the US. Seminars like this are valuable for the industry, helping exhibitors stay
valuable platform to engage with a wide
updated on the latest trends in Asia’s rapidly evolving beauty market, driven by
range of international exhibitors.”
K-beauty, J-beauty, and social media’s influence. Overall, this fair is well-organised,
Mr Jerry Yu, Division Director,
and I would definitely recommend it to friends and colleagues as a fantastic
Normmund Inc, Korea
opportunity to reconnect with clients and meet new ones.” Ms Lucie Shin, Chief
Industry Analyst, Trendier.ai, Korea

“This forum is vital for connecting Taiwan’s industry players with international
trends. By learning from successful experts abroad, we can strengthen links
between local companies and consumers, driving greater success for their
high-quality products. This approach helps us align with global trends and
improves decision-making in import and export. Currently, Taiwanese startups
face the challenge of educating the market about the benefits of their products.
Forums provide opportunities for meaningful interaction and collaboration, as
personal connections foster a more impactful engagement than impersonal
communication through online channels.” Mr Tsai Feng-Chou, Chairman,
Taiwan Aesthetic Medicine and Industry Organization, Taiwan

For more information about Beauty Expo in Taipei, please visit: www.beautyexpotaipei.com

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