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InterCHARM Korea will be held

at COEX, Seoul from 2-4 July

• Simultaneously held with ‘in-cosmetics Korea’, The First
Global Total B2B Professional Beauty Show in Korea will be
launched under the slogan ‘360 Degree Beauty Journey:
from Personal Care Ingredients to Products’.
• Supporting the Entry of K-Beauty into the Global Market by
Simultaneously Hosting a Consultation Meeting with over
200 Overseas Buyers.
• Providing International Business Networking Opportunities
through Hosting Global Market Trend and Business Seminars.

from 2024, InterCHARM Korea has been
held simultaneously with the global
personal care ingredients exhibition
‘in-cosmetics Korea’, creating a global
total B2B professional beauty show
where attendees can see everything
from cosmetic ingredients to finished
products in one place. As a result, there
was a 47% increase in participating
companies and a 61% increase in visiting
buyers. The simultaneous hosting
will continue in 2025, and visitors can
attend both exhibitions without an
entrance fee with pre-registration.
The Global Total Cosmetics & Beauty (On-site registration costs 20,000 KRW) sustainability during the ‘All About That
Show ‘2025 InterCHARM Korea’ is set to Detailed information and pre-registration Beauty Seminar’. The semiar will also
take place at COEX, Seoul for three days can be checked through the link. serve as a networking opportunity to
from July 2 to July 4. This marks the 23rd discuss the industry’s future.
edition of the event, co-hosted by Seoul What to Expect at Experts from the beauty and cosmetics
Messe Co., Ltd. and Reed K Exhibitions InterCHARM Korea 2025 industry will share the latest information
Ltd., and annually certified by the Invitation of the Largest-Ever Overseas and practical experiences, providing
Ministry of Trade, Industry, and Energy as Big Buyers : This year, InterCHARM attendees with fresh ideas and
a global beauty industry trade exhibition. Korea is expanding in scale to become perspectives. It is expected to be a venue
Over the years, it has earned accolades the largest beauty and cosmetics trade where business opportunities can be
as a must-visit global event, with more fair in South Korea. The organizers are actively expanded through networking
than 3,000 international buyers from 50 allocating their largest-ever budget with global experts.’ Through the hosting
countries attending annually, cementing to host extensive offline consultation of InterCHARM Korea from July 2
its status as the exhibition where global meetings, personally inviting key to July 4, we will do our utmost
buyers converge. The recently held buyers from major countries, including to provide various business
exhibition, which is the largest in the the Americas, Europe, Japan, and opportunities to cosmetics companies
country, featured participation from 461 emerging markets in Southeast Asia, and buyers from around the world.
domestic and international companies thereby creating a platform for domestic Additionally, by laying the foundation as
with 604 booths. It attracted over 3,000 companies to enhance their overseas a global exhibition in 2025, we plan to
overseas buyers from 25 countries, export opportunities. All About That hold the largest exhibition again in the
providing various business opportunities Beauty Seminar: Attendees can expect a country in 2026, using the entire
st
and programs, establishing itself as a wealth of insights into the latest beauty COEX from the 1 to the 3rd floor,
prominent global B2B event. Starting and cosmetics trends, technologies, and together with ‘in-cosmetics Korea’.

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