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C OMP ANY
CROMAKEY AUTHENTIC
The Future of Professional Color
Innovation in professional hair color
today means more than performance
alone. It means delivering outstanding
results while embracing conscious
beauty, advanced research, and
respect for both hair and scalp.
With exactly this philosophy in
mind Emsibeth Cosmetics launched
Cromakey Authentic in March 2026.
This next-generation color system density. The result is a color service that
combines up to 90% naturally derived not only covers perfectly, but hydrates,
ingredients with cutting-edge cosmetic strengthens and enhances the hair fiber.
technology. The formula is vegan The range includes 56 shades and 7
friendly, dermatologically tested, and pure intensifiers, offering complete
free from ethanol, silicones, mineral creative freedom — from natural and
oils, petrolatum, paraffins, resorcinol intense naturals to refined cool reflects,
and some resorcinol derivatives. vibrant warm tones and contemporary
It represents not just a technical fashion nuances. The balanced mixing
evolution, but a forward-thinking choice ratios and standardized processing
aligned with the latest developments times simplify daily salon work,
in cosmetic science. At the heart of ensuring consistency, efficiency
Cromakey Authentic lies the exclusive and reliability behind the chair.
CrystalTek technology — a liquid crystal For end consumers increasingly
lamellar system designed to deliver attentive to ingredient transparency
micropigments evenly and deeply into and hair health, Cromakey Authentic
the hair cortex. Thanks to a controlled becomes a true professional ally
oxidation process, color reaches the — allowing you to offer a modern,
hair “fresh,” ensuring more uniform, responsible and high-performance color
intense and long-lasting results. experience. Discover how authenticity
The outcome is a super glossy, can redefine your color services.
crystalline shine that remains stable over
time without unwanted tonal shifts.
Performance is supported by We look forward to welcoming you
instrumental testing: up to 92% color at Beautyistanbul (Istanbul, Turkey),
retention after 12 washes, 76% increase 7-9 May 2026 Hall 3, Booth 3D550 to
in shine, 25% more hydration, and up experience Cromakey Authentic firsthand.
to 59% improvement in structural bond
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