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EVENTS

COSMOBEAUTÉ MALAYSIA &

BEAUTYEXPO UNLOCK NEW GROWTH

IN BORNEO’S BEAUTY MARKET

Cosmobeauté Malaysia & beautyexpo, Valley has become more pronounced. Brands and businesses looking to
Malaysia’s leading beauty trade The launch of a dedicated platform in expand into East Malaysia are also
platforms, are expanding into East Borneo addresses this gap, enabling invited to exhibit and tap into a highly
Malaysia with the launch of the more inclusive and balanced industry targeted audience of trade buyers and
Cosmobeauté Malaysia Borneo Festival growth nationwide. For the industry, this industry professionals. “The launch of the
2026. The inaugural edition will take translates into tangible value across the Borneo Festival reflects our longer-term
place from 25–26 May 2026 at the Sabah ecosystem. Brands gain early entry into vision to strengthen Malaysia’s position
International Convention Centre (SICC), an underserved market, allowing them as a regional beauty hub. By extending
Kota Kinabalu. Themed “Beauty Beyond to establish distribution networks and our footprint into East Malaysia, we are
Borders”, the festival marks a strategic build presence ahead of competitors. not only expanding market access, but
move to connect Kuala Lumpur’s Distributors and retailers benefit from also creating stronger linkages between
established beauty ecosystem with the more direct sourcing opportunities, local businesses and international
fast-growing markets of Sabah, Sarawak, improving efficiency and speed-to- brands, laying the foundation for broader
and the wider Borneo region. The two- market, while salon owners and beauty regional growth across Southeast Asia,”
day event is expected to feature 50 professionals gain exposure to new added YBhg. Tan Sri Abdul Rahman
exhibitors from Malaysia, China, Korea, technologies, product innovations, Mamat. Beyond its role as a regional
and Taiwan, and attract more than 1,500 and skills development, raising service platform, the Borneo Festival also
trade attendees, including distributors, standards across East Malaysia. serves as a gateway to the flagship
retailers, salon owners, and beauty “What we’re seeing in East Malaysia is a Cosmobeauté Malaysia & beautyexpo
professionals seeking new products, market that is ready to engage. Buyers exhibition in Kuala Lumpur, Southeast
partnerships, and business opportunities. here are increasingly discerning and Asia’s leading beauty B2B platform.
The beauty industry in East Malaysia is actively seeking new brands, better The Kuala Lumpur edition brings
gaining strong momentum, driven by products, and reliable partners. By together thousands of buyers,
a young, beauty-conscious consumer establishing a platform in Sabah, we brands, and distributors from across
base and increasing demand for are bringing supply closer to demand, the region, offering an expanded
professional products and services. making meaningful business connections stage for companies ready to scale.
However, access to international brands, happen faster and more efficiently,” Participants of the Borneo Festival are
industry innovation, and established said YBhg. Tan Sri Abdul Rahman encouraged to extend their journey to
trade networks has historically been Mamat, Organising Chairman of Kuala Lumpur, where broader market
concentrated in Peninsular Malaysia. Cosmobeauté Malaysia & beautyexpo. access and larger-scale opportunities
As Malaysia’s beauty market continues Visitor registration is now open, await. Cosmobeauté Malaysia &
to evolve, the need to broaden access, with beauty professionals, retailers, beautyexpo will be held from 29
strengthen regional supply chains, and and salon owners encouraged September – 1 October 2026 at the
support businesses beyond the Klang to secure their participation early. Kuala Lumpur Convention Centre (KLCC).

For more information, visit www.cosmobeautemalaysia.com/borneo-festival/ or email info.cbmbe@informa.com

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