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C OMP ANY

GREAT SUCCESS FOR THE
NEW PARLUX PRODUCTS
PRESENTED AT
COSMOPROF WORLDWIDE
BOLOGNA 2026

The recent Cosmoprof Worldwide
Bologna, the most important
international trade fair appointment
of the year in the hair & beauty world,
registered a great success for Parlux. of reliability and quality. Alongside Evolis® curling iron. All these new
Two impressive stands – the first, an it, Parlux presented other new digital technology professional tools
institutional stand in Hall 33, and the indispensable, “Made in Italy” tools: are available in different trendy colours,
second in the outdoor area adjacent the Iron Setra® and the Evolis® curling with the brand new METAL colour of the
to Hall 37 – welcomed a large number iron. With an ergonomic design and Elysium® hairdryer standing out.
of visitors. These included both advanced functions, they have been The Parlux social corner in the booth of
industry professionals and members designed to assist hairstylists every the Hall 33 was also highly successful,
of the public keen to discover the new day, allowing them to style hair in with many people and full of energy!
2026 products from the world’s most many different and creative ways, Here, by choosing a small ball from
famous Italian brand specialising in both safely and quickly. At the Parlux an original distributor, visitors could
professional hairdressing equipment. booths, areas were equipped for a discover and take home some exclusive
The most modern, compact, lightweight quick direct test of the new products, Parlux gadgets. It was a very positive
and technological professional mini letting visitors test every single tool Cosmoprof Bologna edition for
hairdryer in the range, Parlux Elysium®, for their efficiency, light weight and the Italian company which for almost
conquered the most demanding ergonomics. Some members of the 50 years has been at the side of the
professionals thanks to its exclusive styling group Threedom demonstrated most demanding professionals.
technical features and to the refined live, on models and on poupettes, all This relationship of trust also reflects
trendy colours, suitable for any the technical and practical features the 2026 slogan: “All I need is Parlux”,
hair salon and style. A completely of the new Elysium® hairdryer as well because to be able to work at your best,
“Made in Italy” product, synonym as of the new Setra® iron and of the all you need is a brand like Parlux.

PARLUX AT TOP HAIR with negative ions, reduces static
2026 IN DUESSELDORF electricity, leaving hair soft and shiny.
Its power of 2300 Watt ensures very
One of the European events of quick and efficient drying, also thanks
excellence in the hairstyling world, to the possibility of choosing from
TOP HAIR 2026, was held on 21 and 22 three speeds and three heat levels. In
March in the Duesseldorf Messe halls. addition, a special function memorizes
A consolidated event in the hairstyling the latest setting selected for the next
world, this exhibition has been held distributor for Germany, FRIPAC, use, which is therefore immediate and
since 2006 and is considered one focused on showcasing the most intuitive. Another important feature of
of most important events in Europe, modern and up-to-date hairdryer in the this model is the patented 360° rotating
thanks to the great combination of Parlux range: the Parlux Elysium®. STC® cable – Special Twisting Cable, Parlux ELYSIUM®
products, accessories and services for This mini hairdryer has a very powerful ensuring complete freedom
the hairstylist, workshops, shows, live digital motor, is easy to use, and with of movement for the operator while
demonstrations and competitions such advanced technology and other using the tool. The Parlux products Lightweight
as the “TOP Salon – The Challenge technical features properly designed for have been appreciated by German-
2026” to which was attended this a professional use, it is in the top range speaking countries for many years Powerful
year by about 150 German, Austrian and can satisfy all the artistic-creative and are being used at the best hair
and Swiss hair salons. This year’s TOP needs of any hairdresser. Thanks to its & beauty salons in the main Northern
HAIR edition recorded attendance by ergonomic design and optimal balance, Europe cities and not only there… Reliable
about 400 exhibitors coming from 24 it can reduce fatigue of the wrist The appointment for the next
countries and about 27,000 visitors. and arm during long working hours, edition of TOP HAIR Duesseldorf
The Parlux booth organized by the while the Air Ionizer Tech technology, is for 10 and 11 April, 2027. Yours!

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