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EVENTS

GLOBAL TOTAL BEAUTY SHOW

‘INTERCHARM KOREA 2025’

GRANDLY OPENS AT COEX

n Held for 3 days at COEX 1st floor, launching a major global beauty business platform
n Co-hosted with ‘in-cosmetics Korea’, under the slogan “360 Degree Beauty
Journey: From Personal Care Ingredients to Products”
n Over 250 overseas buyers invited for one-on-one business matchmaking
n Global influencers and Chinese Wanghongs onsite to promote K-Beauty worldwide
n Real-time live streaming from the show floor to boost brand visibility globally
InterCHARM Korea 2025, a global total beauty trade exhibition, officially opened
today (July 2, Wednesday) at the entire 1st floor of COEX in Samseong-dong, Seoul.

Celebrating its 23 edition, the show the world-renowned personal care
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will run for 3 days until Friday, July 4, ingredient show, ‘in-cosmetics Korea’,
drawing attention from beauty industry the event features 747 companies
professionals worldwide. Jointly hosted from 20 countries across 1,371 booths
by Seoulmesse and RX K Fairs Ltd., spanning all three floors of COEX. National pavilions from the U.S., Japan,
InterCHARM Korea is a government- During the exhibition, overseas buyers China, Taiwan, the Netherlands, France,
certified international B2B beauty trade will participate in the ‘InterCHARM The India and more offer visitors the chance
show, attracting over 3,000 buyers from Rising Awards’, selecting outstanding to directly compare global trends and
50+ countries annually. This year, more Korean companies from their own products in one venue. The organizers
than 4,000 overseas buyers are expected perspective. This program provides emphasized, “InterCHARM Korea 2025
to visit. Over 250 key buyers from the valuable opportunities for global is more than just a trade fair—it is a key
U.S., Europe, Japan, and Southeast Asia recognition of Korean brands and platform for advancing the Korean
have been specially invited for onsite products. To boost international beauty industry globally,” adding that
business matchmaking, supporting visibility, the organizers have invited “the show will provide broad business
Korean cosmetics companies’ global over 50 global influencers and Chinese opportunities and foster substantial
expansion and export success. Wanghongs to promote participating global partnerships for participants.”
Under the theme “360 Degree Beauty brands via their SNS channels. Looking ahead, “2025 marks a turning
Journey,” the show is being held as a Additionally, live broadcasting in point as a global exhibition. In 2026,
total beauty event that covers the entire collaboration with AVING News will InterCHARM Korea will expand to
value chain—from raw ingredients deliver real-time coverage of the occupy the entire COEX venue—from
st
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to finished products—for the first exhibition, brand interviews, and product the 1 to 3 floor—becoming the
time in Korea. Co-located with showcases to global audiences. largest beauty trade fair in Korea.”

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