Page 66 - EXPORT MAGAZINE

REPOR T

GROWTH AND

TRANSFORMATION

IN GERMANY’S

BEAUTY INDUSTRY

VALÉRIE KAMINOV – BIOGRAPHY
Trailblazer, entrepreneur, advisor and
business strategist are just some of Germany remains Europe’s most influential beauty market, valued
the ways to describe Valérie Kaminov, at €25.84 billion in 2024 and forecast to reach €49.42 billion by 2034.
Founder & Managing Director of
International Luxury Brand Consultancy. It is a mature, highly competitive market where product quality,
Valérie’s enviable reputation in the world regulatory compliance, and brand trust define success.
of international beauty, stems from her
highly effective approach to developing
brands. Her forward-thinking acumen and
smart strategies are based on an innate
insight into global markets, an ability that
has led her to take brands to up-and-
coming beauty destinations before others.
This deep understanding of the industry,
how to position products, where to go,
who to speak to and how to get results
has made IL Brand Consultancy the go-to
company for beauty brands looking
to grow their business around the world.
Since establishing her influential
consultancy, Valérie has successfully
steered emerging talents to global
recognition, re-established well-known
names, advised on growth plans
and introduced a host of beauty brands
to new distribution channels.
She has been instrumental in the
transformation of many businesses around
the world and always on the belief that
profitable market entry and sustained The country’s demographic profile is shifting, with 26.2%
growth require the right partners. of the population expected to be over 65 by 2030.
It is why she is regarded as one of Mature consumers are a core driver of the premium skincare
the most well-connected people in the segment, while younger, environmentally conscious buyers
industry. Having been at the forefront are influencing the clean and sustainable beauty categories.
of the global cosmetics industry for over Research indicates that millennials are willing to pay an additional €0.85 for
25 years, Valerie’s thought leadership
and knowledge have led her to be a certified natural cosmetics, underscoring the value placed on verified claims.
regular contributor to Export Magazine, The German beauty consumer is well-informed and selective.
creator of Connect Beauty, host at the Purchasing decisions are based on a mix of product performance,
IMF Convention, developer of the Cannes environmental credentials, and ethical sourcing. For brands and exporters,
Duty Free programme as well as author this creates both high expectations and significant opportunities.
of the informative market-focused Inside
Cosmetics Collection that have become Market Overview: A €25 Billion Ecosystem
required reading for brands looking at
global expansion. From launching brands Germany’s beauty and personal care sector is robust, having grown
on the international stage to being a by 8.6% in 2023 despite economic uncertainty. Decorative cosmetics led
business intelligence resource, Valérie’s with 17.7% growth, followed by haircare at 9.9% and facial skincare at 8.6%.
rare combination of skills make her
an exceptional consultant and advisor.
64 www.exportmagazine.net64 www.exportmagazine.net