Page 100 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

JUPILÒ ROMA,

DUDUAR MILANO

Behind every great fragrance there
hides a soul - and Lorenzo Zaccheo’s
is complex, eclectic and fascinating.
A boxer, a sommelier and a lawyer,

Zaccheo embodies an apparently
irreconcilable combination of strength,
accuracy and sensitivity, but it is
precisely this contrast that gives rise to
his olfactory universe, a world where
every essence is the result of a maniacal

quest for perfection. “Perfume is a
divine essence, because its memory can
make you eternal,” he likes to repeat.

THE OLFACTORY JOURNEY
OF LORENZO ZACCHEO

FROM PASSION TO PERFECTION

The origin of a bond
The spark came in Paris when Lorenzo was only
seven years old. His father, who had moved to the
French capital for work, was passionate about niche
fragrances. At home, there were dozens of bottles,
ordered by the seasons. He was a man with refined
habits and loved to mix male and female fragrances
to create an exclusive perfume of his own. That ritual In the 1990s, in Rome, Lorenzo once again approached
left its mark. In Paris, Lorenzo was friends with the the world of perfumery, and again thanks to his father,
son of a perfumer and together, in secret, they would who assisted a number of major Italian niche brands.
explore a laboratory and its hidden magic. Returning Then came oenology: he became a professional
to Italy, he jealously treasured the rare essences he sommelier, specializing in champagne and this way
had brought back from France, invisible bridges he discovered another elective affinity. “The sense of
which were a link with his father and that elegant smell is a bridge between two worlds,” he says, “that of
France which, by no coincidence, is also reflected in wine and that of fragrance. Both can evoke emotions
the name chosen for his brand: Jupilò Roma. and both tell stories of quality and excellence.”

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