Page 101 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The birth of Jupilò Roma Presented at Esxence 2022, the two collections hit

The first collection came from this union: the the mark. Jupilò Roma entered the world of artistic
Sommelier Line, a series of fragrances inspired by great perfumery in a leading role: impeccable packaging,
champagnes, fine spirits and iconic wines. Fragrances a cap on the bottles of an original design inspired
that speak the language of an intimate luxury that by the olfactory pyramid, the signature of noses
is refined but never ostentatious. Each formula is of international fame – from Arturetto Landi to
constructed around rare and extremely expensive Vanina Muracciole, from Luca Maffei to Christian
raw materials, the result of a maniacal selection, in Carbonnel – and a clear philosophy: never give in
collaboration with the best noses in the world. to compromises on quality.
The bond with Rome is too strong for it to remain In only just three years, Jupilò has asserted itself
outside the narrative. This is how the second collection on all 5 continents. The catalogue contains more
came into being: Roma Segreta. An olfactory journey than 20 references, including masterpieces such
through the most authentic, hidden and mysterious as Exoticoud and Oud Karkadè, gems in the Black
Eternal City, far from the usual clichés.. Not the Rome Luxury collection, with ingredients including
of postcards, but the city of secret alleys, whispered treasures such as amber gris and the very rare
stories and metropolitan legends. Some fragrances Dan Al Oud. The giant Givaudan has joined the
pay tribute to the large squares and monuments full of prestigious collaborations, with the signatures of
history; others tell stories of hidden corners, accessible Gaël Montero and Jordi Fernández.
only to those who really love Rome. It is a personal The latest new creations, just waiting to be
tribute, imbibed with memory, to a dolce vita in the discovered, are called Accanto a te, dedicated by
1990s made up of first times, freedom and desire. Lorenzo to his daughter Carolina, and Dominus.

Duduar Milano: the young side of luxury
In 2024 Lorenzo took everyone by surprise again with the creation
of Duduar Milano, a spin-off of the main brand, which made its
official debut at Esxence 2025. This line looks at young people and
the urban trends in the capital of fashion and experimentation.
More accessible in prices, but unchanged in the quality of the raw
materials, Duduar addresses a new public who are refined and
curious and choose niche fragrances even for everyday use. The
olfactory pyramids are rich and multi-faceted, the persistence is
high and the inspirations original: fine Italian and French patisserie,
premium spirits, tobacco, saffron, caviar and oud. In a few months,
some of the 12 fragrances that have already been launched have
won over the hearts of the public, marking the first, promising
bestsellers. Jupilò Roma and Duduar Milano represent two faces
of the same dream: to tell stories through fragrances, to give
shape to memory and to transform emotion into matter. Lorenzo
Zaccheo, with his unique journey and his lucid vision dedicated to
excellence, is today one of the most interesting and original names 97
on the international scene of artistic perfumery.