Page 102 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

INTERVIEW WITH FABIOLA BARDELLI,

CREATIVE DIRECTOR OF
IN ASTRA

EM: As Creative Director, which by intense narratives and an aesthetic
olfactory signature unites the IN that speaks to the heart. We have a wide
ASTRA creations? What are the public, but they are united by the need to
distinctive elements of the fragrances recognize themselves in a fragrance that
created? does not follow fashion, but which relates
FB: The distinctive feature of In Astra is an inner truth. In Astra is for those who
contrast: the brand was created from want to get lost and find their way again
the encounter between the infinite following the silent trajectory of a star.
immensity of stars and the invisible
intimacy of fragrance. The fragrances
harmonize opposing elements: luminous
notes alongside dark nuances, ethereal
materials and profound base notes. I look
for an unstable balance, which surprises
the person smelling the fragrance, like a
star that is revealed in the darkness. Each
fragrance is a small, evolving universe, like
EXPORT MAGAZINE: The IN ASTRA celestial bodies.
brand was launched a few years ago.
The star theme runs through the EM: The latest fragrance has been
brand. How have you developed it entrusted to another nose: what is the
through creating the fragrances in the reason behind this choice and what
collection? was the challenge?
FABIOLA BARDELLI: The celestial theme FB: I entrusted Vanant to Bertrand
is the heart of In Astra: each fragrance Duchaufour to explore a new olfactory
pays tribute to a specific star, chosen sensibility. His visionary style perfectly EM: What has given you greatest
for its symbolism and astronomic matched the star Altair. The challenge satisfaction so far and what are your
characteristics. Each fragrance is an was to remain coherent with the brand future expectations?
olfactory celestial body with an identity identity, while leaving room for his unique FB: The greatest satisfaction is seeing the
of its own, creating a sensory cosmology, mark. The result is a mysterious fragrance authenticity of the project recognized.
where the language of the stars becomes that opens a new orbit, without losing the Whenever someone is moved by the story
a narrative through raw materials and In Astra constellation. behind a fragrance or by an accord, I feel
accords. Stars and fragrances share a that In Astra is becoming what I dreamt
language of transformations: just as stars EM: Who are the admirers of IN ASTRA? of: a constellation capable of inspiring and
are born, explode and are regenerated , a Is there a specific target or a varied public? speaking to the heart. For the future, I want to
fragrance evolves and is revealed in time, FB: Those who choose In Astra are looking create freely, exploring new stars and staying
merging into a single symphony. Both are for a deep connection, not only a fragrance. faithful to the initial vision: an independent
invisible journeys through science and art. They are curious and sensitive, attracted artistic project looking at the sky.
Claudia Stagno
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