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COMPANY

Innovation and specialization:
an efficient organizational model
CreaSens is an example of how a company can be
both lean and efficient at the same time, without
A strategic expansion: sacrificing quality. With a turnover of some euro 50
adapting to global markets million and a team of over 60 people, the company
The international strategy of CreaSens is not limited can combine specialization and agility. Each of the
to a simple geographic expansion, but is a real CreaSens collaborators plays a fundamental role, but
corporate philosophy. Being present on such different the key is the harmony that comes from team work.
markets means having a deep understanding of Recently, CreaSens has focused greatly on automation
local needs, but also an opportunity to innovate. and technological innovation, to improve the efficiency
Its diversification allows introducing fragrances of production and to meet customers’ needs rapidly.
that have already been successfully tested in other Its strength lies not only in internal resources, but also
regions, but are always ready to be adapted to the in our close relationship with suppliers and partners,
peculiarities of each market. The operative centre of with whom shared solutions are built up.
CreaSens is in Gattico-Veruno, in Piedmont, where
research, development, production and customer
care are managed. However, the company has
expanded its network internationally, with production
site in Grasse, Dubai, Guangzhou and Tel Aviv, each
dedicated to specific areas of business, such as
high-end fragrances or the home fragrance sector,
with each site contributing with a local vision that
enriches its global offering.

The customized fragrance:
listening at the centre Looking to the future:
One of the distinctive characteristics of CreaSens is its growth and continuous innovation
attention to producing truly unique fragrances, always The future of CreaSens is built up on a balance
starting from the specific requests of the customers. between consolidation and innovation.
The starting point for every project is listening The company aims to expand, but without ever losing
attentively to the needs of the customers and of the its identity. The key is to grow intelligently, building
markets. This way, CreaSens is able to transform ideas up reciprocal relations and taking on the market with
and desires into customized fragrances, capable of support and vision. CreaSens is looking to the future,
telling unique stories and identities. The complexity wishing to further boost the Italian headquarters
of the fragrances varies depending on their use: from and investing in research and development. There
the simplest solutions, such as those for personal will be no shortage of celebrations for the goal of
care, to sophisticated creations where up to 250 the 25 anniversary, an opportunity to present a
th
raw materials are used. The olfactory repertoire of new fragrance that represents the essence of its
CreaSens is vast and includes over one thousand evolution: a tribute to the dual soul of CreaSens,
ingredients, both natural and synthetic, all selected which combines freshness and solidity, tradition
according to international safety standards. and innovation.

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