Page 109 - EM - EXPORT MAGAZINE PERFUMERY EDITION
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FROM BEAUTY TO BORDERLESS:
How Brandiving is empowering
the Future of E-Business
Brand Control
Do we really need to hire people to spend their time
browsing thousand and thousand of webpages daily C.A.R.S.: A STRATEGIC DIGITAL INTELLIGENCE CORE
to control how the brand products are displayed? At the heart of the platform is the C.A.R.S. module—Content, Assortment,
Rate & Reviews, Search— that allows brands to:
BranDiving emerges as a response to this question, • Monitor promotional activity and stock status across retailers;
offering a scalable, automated platform to govern • Ensure product pages reflect brand guidelines both for texts, keywords and
digital brand execution across the global web. images;
• Analyze consumer sentiment through review analytics
The Evolution of BranDiving • Benchmark search visibility against competitors
Launched in Italy in 2018, BranDiving began as a Currently monitoring over 100 beauty e-commerce platforms in 50 countries,
secure collaboration hub leveraging on social-like C.A.R.S. empowers brands to take a proactive stance in maintaining digital
capabilities to connect brands and partners. shelf excellence.
But it rapidly evolved into a powerful, data-driven
suite designed to manage and optimize brand IMAGE DETECT: FROM MONITORING TO ENFORCEMENT
presence across digital shelves, e-commerce One of BranDiving’s standout features is Image Detect, an AI-powered
platforms. tool for IP protection able to detect expired images, inclusive of the hidden
Initially tailored for the beauty sector, the platform’s backend ones that are not anymore visible to users but still indexed by search
architecture now proves adaptable across verticals engines. This proactive enforcement not only preserves brand integrity but
like fashion, consumer electronics, spirits. also improves SEO by eliminating indexed but outdated content.
Wherever brand equity and digital consistency
matter, BranDiving delivers. BEYOND COMPLIANCE: VISIBILITY AS A GROWTH LEVER
BranDiving goes further than just spotting infractions. With dedicated
modules for webpages and newsletters, brands can monitor daily
unauthorized use of trademarks, track editorial placements, and fine-tune
“With Image Detect we were able first to their share of voice. This transforms compliance from a defensive necessity
discover ourselves more than 1800 expired into a proactive growth strategy.
rights images still spread around 300+
authorized retailers and then to support our PRICE MONITORING: REGAINING CONTROL OF COMMERCIAL STRATEGY
partners, sharing weekly a detailed list of In a fragmented digital commerce environment, price wars and unauthorized
affected PDPs and URLs, for quick takedown,” promotions can erode value. BranDiving’s price monitoring tool gives brands
says the EMEA e-business manager of a real-time control, enabling them to detect unauthorized retailers, compare
leading Italian beauty brand.
pricing trends.
BranDiving offers more than a toolkit—it offers a
strategic operating system.
Whether you’re a global brand manager or an
e-business master in your company, BranDiving
equips you to take back control, protect your assets,
and scale your brand’s online performance with
confidence.

