Page 115 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

The brand has three lines of artistic perfumery:

Heritage, Sara Signature and FULL-IN,

the legacy of a visionary

THE SECOND AND
THIRD GENERATIONS
Over the decades, Roberto Marafatto
dedicated time and effort to teach his
family the art of perfumery and after his
premature passing, his daughter Sara took
his place, continuing the family tradition
and values. She considers it fundamental
to transfer life’s emotions into perfume
creations and the Sara Signature Collection
came into being. Her fragrances come from
the desire to treasure memories, but also
to open up to the present with an authentic
and sensitive outlook. In this collection,
every fragrance is a living experience: an
olfactory narration that unites deep roots
and the need for self-expression - like a
secret journal of sophisticated accords,
subtle emotions and fragments of life.
Her son Alessandro, raised in this rich
atmosphere of tradition and openness, is
now continuing this legacy to present it to the world. He is a man of his generation, the Gen Z, and the
collection is called FULL-IN. This line is anti-conventional, conceived for those who love the freedom of being.
The fragrances are more audacious, playful and conceptual, born to tell stories of the present with irony
and creativity. It is a gust of fresh air, looking towards the future, but without ever forgetting the origins.
The Heritage Collection is made up of the creations of Roberto Marafatto, crafted with timeless sensitivity.
Each fragrance is the fruit of a gesture of love, born from the intimate study of the personality of who was
to wear it and inspired by the aromas Roberto encountered on his travels. This line plays tribute to discreet
elegance and the affective memory.

THE LOGO
A memory from Sara’s childhood has inspired the logo of Marafatto fragrances: when she was small, her
father would take her to visit splendid gardens, often inhabited by creatures who seemed to have escaped
from paradise: peacocks. The delicate crest on a peacock’s head has been the inspiration for this graphic
impression, a tribute to beauty that does not need words to be remembered. Every Marafatto fragrance
contains a gesture of love and an emotion that has been handed down. Today, through Alessandro’s curious
and open eyes, the new generation has decided to share these original creations, the authentic expression
of the purest artistic perfumery.

WE’LL EXHIBIT AT QUINTESSENCE – THE ART OF PERFUMERY –
DUBAI – OCTOBER 27 /29 , 2025
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